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What is SmartContent?

SmartContent allows marketing teams to effectively engage with healthcare professionals through a customized and efficient approach. There's no longer a need for external certified digital agencies to manage content creation! This platform enables you to reclaim control over your marketing assets and budgets. With SmartContent, teams can easily manage all forms of promotional content, which includes visual materials, specialized microsites, and surveys. The system automatically delivers tailored content to representatives based on the individual profiles of healthcare professionals, all while ensuring compliance with relevant content regulations. Additionally, marketing teams can quickly gain insights from call interactions, which helps refine their strategies for increased market success. By interacting with healthcare professionals across multiple digital channels, they can provide a seamless and personalized omnichannel experience. Within just a few minutes, users can create marketing templates without needing any coding skills, segment their audience, set up efficient workflows, and analyze campaign performance metrics. This intuitive solution empowers teams to swiftly adjust to evolving market conditions and achieve their objectives more effectively, ultimately enhancing their overall marketing capabilities.

What is Cognipharma?

Cognipharma's HCP Engagement Platform is a SaaS solution specifically designed for pharmaceutical enterprises looking to enhance their omnichannel strategies and build meaningful relationships with healthcare providers. This innovative platform seamlessly integrates with numerous CRM systems, such as Veeva, IQVIA OCE, and Salesforce, as well as bespoke solutions, allowing for a coherent management of customer data. One of its key strengths includes rapid HCP registration and validation, enabling swift access to resources through single sign-on while confirming authenticity against public databases or existing CRM entries. Furthermore, the platform emphasizes the importance of managing consent and preferences, facilitating the gradual accumulation of channel and content preferences that align communications with the needs of healthcare professionals. By focusing on personalized content and optimizing interaction channels, Cognipharma's offering aims to boost marketing and sales performance metrics while delivering essential insights into customer journeys across diverse channels. This strategic approach not only aids in making informed decisions but also strengthens the bonds between pharmaceutical firms and healthcare practitioners, ultimately paving the way for more effective collaborations in the healthcare landscape. Such enhancements in engagement strategies can lead to improved patient outcomes and foster a more responsive healthcare ecosystem.

Media

Media

Integrations Supported

IQVIA
Salesforce
Veeva CRM

Integrations Supported

IQVIA
Salesforce
Veeva CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

euris

Company Location

France

Company Website

www.euris.com/health-digital-solution/smartcontent/

Company Facts

Organization Name

Cognipharma

Date Founded

2016

Company Location

Portugal

Company Website

www.cognipharma.com/hcp-engagement-platform/

Categories and Features

Categories and Features

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