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What is SmartGaze?

SmartGaze utilizes advanced AI technology to automate the coding of eye-tracking videos captured through wearable devices, maintaining a high level of accuracy throughout the entire procedure. This innovative approach is especially useful for refining package designs and enhancing metrics related to findability. By reducing the turnaround time for eye-tracking projects from weeks to mere hours, it significantly lessens the labor involved in the process. In addition, it cuts overall costs by changing the conventional manual coding workflow linked with analyzing eye-tracking data. With SmartGaze, worries about data management, the quality of coding reviews, and adhering to project timelines are effectively alleviated. The platform also features a color-coded heatmap that illustrates the distribution of attention, alongside a comprehensive view of respondents' paths and fixations. By optimizing these workflows, SmartGaze allows teams to dedicate their efforts to strategic insights rather than getting lost in the details of data analysis, ultimately leading to more informed decision-making. This transformation not only enhances productivity but also fosters a deeper understanding of consumer behavior.

What is Lumen?

Lumen combines state-of-the-art eye tracking technology with the largest attention panels available worldwide, along with cutting-edge advertising capabilities. This innovative approach turns the webcam on your phone or computer into a highly advanced eye tracking sensor, enabling Lumen to collect passive eye tracking data efficiently for media valuation and creative evaluations on a vast scale and with remarkable speed. Their predictive models utilize the latest machine learning techniques to evaluate how well advertisements capture attention based on their visibility characteristics. Recently, Lumen's pioneering eye tracking methods received considerable recognition, being celebrated as a standout at a conference organized by the prestigious Institute of Electrical and Electronics Engineers. As a firm focused on attention technology, Lumen excels at helping brands measure, acquire, and enhance the attention garnered by their marketing initiatives, thereby amplifying their effectiveness in a fiercely competitive advertising environment. By seamlessly combining these technologies, Lumen not only boosts the performance of advertisements but also equips brands with the insights needed to make informed, data-driven decisions that can lead to greater success. This holistic approach underscores the importance of attention in the digital age, making Lumen a vital partner for brands seeking to thrive.

Media

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Media

Integrations Supported

Business MLM Software
Momentum Telecom
Qualified.io

Integrations Supported

Business MLM Software
Momentum Telecom
Qualified.io

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ParallelDots

Date Founded

2014

Company Location

India

Company Website

www.paralleldots.com/smart-gaze-new

Company Facts

Organization Name

Lumen Research

Date Founded

2013

Company Location

United Kingdom

Company Website

lumen-research.com/our-technology-v2/

Categories and Features

Categories and Features

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