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What is SmartMarket?

Lepton Software's SmartMarket provides comprehensive business intelligence (BI) solutions, offering valuable market insights and location data catering to enterprises of all sizes. This innovative geospatial platform empowers users to develop a well-rounded retail strategy while enhancing the site selection process. With SmartMarket, businesses can pinpoint essential market factors and forecast the sales potential of specific sites, enabling them to tailor highly personalized marketing campaigns aimed at boosting revenue. By leveraging these insights, companies can make informed decisions that drive growth and improve overall performance.

What is PlaceIQ?

Expertly delivered location intelligence sets us apart. A decade ago, PlaceIQ emerged as a pioneer in location intelligence, specifically within the realms of marketing and media. Today, we proudly hold the title of the leading data and technology firm, enabling businesses to leverage location-based insights for improved audience engagement and comprehension. By harnessing location data, organizations can implement targeted audience strategies that produce significant, measurable results. Additionally, tracking foot traffic trends allows for a deeper analysis of what drives actual visits to various locations. By examining movement patterns, businesses can uncover valuable market insights that facilitate well-informed decision-making. Subscribe to our data licensing service to access premium location data, ensuring your organization stays ahead of the competition in the industry. With our extensive resources at your disposal, you are empowered to make data-driven decisions that significantly enhance your overall marketing effectiveness while adapting to an ever-evolving marketplace. Ultimately, our commitment to innovation continues to shape the future of location intelligence.

Media

Media

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

$32000 per year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lepton Software

Date Founded

1994

Company Location

India

Company Website

leptonsoftware.com

Company Facts

Organization Name

Precisely

Date Founded

1968

Company Location

United States

Company Website

www.placeiq.com

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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