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What is Smartlook?

Smartlook is a mobile analytics platform designed to help websites and applications uncover the reasons behind user behaviors, benefiting more than 300,000 businesses across various sectors. By eliminating uncertainty, it provides concrete, actionable insights into user actions. This innovative solution delivers a detailed understanding of user interactions at a granular level. With its continuous visitor recordings, Smartlook enables you to monitor every individual navigating your site or app. Its automatic event tracking feature allows for the observation of specific actions taken by visitors, while conversion funnels help analyze conversion rates and identify the causes of user attrition. Additionally, its heatmaps offer extensive data regarding how users click, scroll, and hover throughout your web pages. In 2019, Smartlook received recognition as one of the Top 100 Software Products in the G2 Crowd Awards, underscoring its value in the market. Notable clients include O2, Miele, and Hyundai, demonstrating its appeal to a diverse range of industries. Furthermore, the platform is capable of recording gameplay from Unity-engine games, expanding its utility in the gaming sector. This versatility makes Smartlook a comprehensive tool for understanding user engagement across multiple platforms.

What is Optibase?

Optibase acts as a robust solution for A/B testing and enhancing conversion rates across various websites, including those developed on platforms like Webflow and WordPress. This tool is invaluable for marketers and developers, enabling them to create, implement, and evaluate split tests on complete pages or individual elements, as well as perform multivariate and URL-based tests that assess different page variations. By incorporating heatmaps and session recordings, teams can closely monitor user interactions, including click behavior and scrolling habits, which helps in deciphering visitor behavior patterns. Furthermore, the platform offers personalization and audience targeting features, allowing for the development of tailored web experiences that address the needs of specific user demographics. Users can keep track of conversion rates to gauge the success of various variants and obtain a comprehensive overview of overall performance. The management of experiments is streamlined through Optibase's user-friendly web dashboard, complemented by its integration with a Webflow app or WordPress plugin, while script-based installations support additional website builders. This platform is specifically built for marketers, growth teams, agencies, and developers eager to understand visitor behavior, experiment with site modifications, and leverage insights from tests to inform strategic updates aimed at boosting conversions. With its extensive array of functionalities, Optibase not only empowers users to make informed, data-driven decisions but also fosters continuous growth and optimization of website performance, ensuring that users can effectively adapt to changing market demands.

Media

Media

Integrations Supported

Google Analytics
Mixpanel
WordPress
Axis LMS
Clym
Jimdo
Kameleoon
Nekton.ai
Piwik PRO
Product Fruits
Quickwork
Shopify Plus
Stackreaction
Weebly

Integrations Supported

Google Analytics
Mixpanel
WordPress
Amplitude
Google Tag Manager
Model Context Protocol (MCP)
PostHog
Stripe
Webflow

API Availability

API Availability

Has API

Pricing Information

$39 per month
Free package: 1,500 sessions/month
Startup package: $39/month for 5,000 sessions/month
Business package: $95/month for 15,000 sessions/month
Ultimate package: contact Smartlook for more pricing information
Free Version
Free Trial Offered?

Pricing Information

$79/month
The free plan supports up to 10,000 tested users and one active test. Paid plans start with Basic at $79/month or $790 billed annually; Business is $159/month, and Professional is $319/month.
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Smartlook

Date Founded

2016

Company Location

Czech Republic

Company Website

www.smartlook.com/

Company Facts

Organization Name

Optibase

Company Website

www.optibase.io

Categories and Features

AB Testing

Funnel Analysis
Heatmaps

Customer Experience

Not specified

Digital Analytics

Not specified

Heatmap

Behavioral Mapping
Dashboard
Element Analytics
Website Analytics

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Website Analytics

Mobile App Analytics

Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking

Predictive Analytics

Modeling & Simulation

Product Analytics

Attribution
Automatic Data Capture
Customer Feedback Collection
Customer Journey Analytics
Data Export
Data History Retention
Real-Time Data Analysis
Touchpoint Analytics

Session Replay

Heatmaps
Mouse Tracking
Session Recording
User Experience Analysis

UX

Animation
For Mobile
For Websites
Heatmaps
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Web Analytics

Conversion Tracking
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

AB Testing

Not specified

Popular Alternatives

Popular Alternatives

No Alternatives