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What is Smile.io?
Convert new buyers into dedicated customers by utilizing the most dependable loyalty application on the market. Those who engage in points programs are likely to shop more often and increase their overall spending. Shift away from traditional marketing strategies and adopt loyalty initiatives to foster business expansion. In addition, offer diverse opportunities for customers to earn points throughout their journey with your brand, including activities like writing reviews, participating in social media discussions, and celebrating special occasions. Instead of rummaging through their inboxes, customers can seamlessly view the points they've earned not only with your store but also across various partners in a single, easy-to-use platform. While incentivizing purchases is crucial, it only scratches the surface of a successful loyalty program. Consider giving your points an attractive name, such as "stars" or "glam bucks," to create a loyalty experience that aligns with your brand essence. Moreover, integrate Smile with your commonly used tools to unlock additional capabilities, like awarding points for customer reviews and referrals. This comprehensive strategy for customer engagement can greatly enhance your brand's relationship with its clientele, ensuring their loyalty for years to come. Ultimately, a well-rounded loyalty program can transform casual customers into enthusiastic advocates for your brand.
What is LoyaltyLion?
LoyaltyLion is a customer loyalty platform built for ecommerce brands, enabling them to design, manage, and optimize rewards programs that drive repeat purchases and long-term customer engagement. Purpose-built for direct-to-consumer brands on Shopify, Shopify Plus, and Shopify POS, it serves sectors including apparel, beauty, health and wellness, and consumer goods.
LoyaltyLion provides a fully customizable loyalty platform. Customers earn points through purchases, product reviews, referrals, social media interactions, and custom API-triggered behaviors, then redeem them for vouchers, gift cards, free products, shipping upgrades, or custom rewards. Rather than relying on pop-up widgets, the loyalty experience is fully embedded within the storefront, with points balances visible on product pages and rewards redeemable directly at checkout.
The platform supports multi-level VIP tiers, enabling brands to reward their most valuable customers with escalating perks including free shipping, percentage discounts, and early access to sales and product launches. Its referral tools let brands turn existing customers into an acquisition channel through shareable links with built-in fraud protection.
LoyaltyLion's analytics suite includes real-time dashboards tracking loyalty-attributed revenue and repeat purchase rates, CLV reporting, and automated segmentation tools that help brands target their marketing more precisely. Shopify POS integration extends loyalty into physical retail, keeping earning and redemption consistent across online and in-store channels. The platform also connects with 50+ third-party tools spanning email marketing, helpdesk, and workflow automation.
Built-in AI surfaces recommendations on promotion timing, reward combinations, and campaign segmentation, while AI-assisted translation supports localization across 130+ languages. Trusted by 10,000+ brands over 12 years and recognized as G2's top mid-market loyalty solution from 2024 to 2026.
Integrations Supported
Glew
HubSpot Marketing Hub
Judge.me
Klaviyo
Loox
Mailchimp
Omnisend
REVIEWS.io
Recharge
Shopify
Integrations Supported
Glew
HubSpot Marketing Hub
Judge.me
Klaviyo
Loox
Mailchimp
Omnisend
REVIEWS.io
Recharge
Shopify
API Availability
Has API
API Availability
Has API
Pricing Information
Free
Free plan for under 200 orders per month
$49 for up to 200 orders per month (additional features included)
$199 for up to 2500 orders per month (additional features included)
$999 for up to 7500 orders over month (additional features included)
Custom pricing for enterprise brands
$49 for up to 200 orders per month (additional features included)
$199 for up to 2500 orders per month (additional features included)
$999 for up to 7500 orders over month (additional features included)
Custom pricing for enterprise brands
Free Version
Pricing Information
US$199.00/month
LoyaltyLion pricing is based on a combination of your monthly orders and average order value.
There are three plans:
Classic (from US$199/month)
Advanced (Custom pricing provided)
Plus (Custom pricing provided
There are three plans:
Classic (from US$199/month)
Advanced (Custom pricing provided)
Plus (Custom pricing provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Smile.io
Date Founded
2012
Company Location
Canada
Company Website
smile.io
Company Facts
Organization Name
LoyaltyLion
Date Founded
2012
Company Location
United Kingdom
Company Website
loyaltylion.com
Categories and Features
Customer Loyalty
Customer Activity Tracking
Discount Management
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Categories and Features
Customer Loyalty
CRM
Customer Activity Tracking
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management