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What is Smoot AI?

Smoot is a state-of-the-art advertising platform that harnesses the power of AI to merge emotional context, brand identity, and analytical insights, all aimed at enhancing media campaigns while boosting publisher revenue. By performing real-time analysis of videos, images, and text, it effectively gauges audience emotions and aligns advertisements with the contexts that resonate most, ensuring that your message reaches viewers at their most receptive moments. Unlike traditional cookie-based targeting methods, Smoot presents a contemporary solution for advertisers by delivering emotionally attuned media across diverse formats such as video, display, and connected television, which reduces waste and improves key performance metrics including engagement and completion rates. Moreover, it seamlessly integrates with fraud detection systems to safeguard campaign integrity. For publishers, Smoot serves as an AI-driven monetization tool, aggregating demand from sources like Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, thereby maximizing cost per thousand impressions (CPM) through sophisticated header bidding techniques. The platform's AI continually learns from campaign feedback and provides actionable recommendations for optimization, enhancing overall effectiveness. Ultimately, Smoot not only enhances the efficiency of advertising efforts but also cultivates deeper connections between brands and their target audiences, paving the way for more meaningful interactions. Its innovative approach positions Smoot as a leader in the evolving landscape of digital advertising.

What is Basis?

Basis DSP distinguishes itself as a unique demand-side platform that unifies search, social interaction, and direct site engagement within a single, streamlined interface. Users benefit from access to an extensive programmatic ecosystem rich with varied inventory, audience categories, and detailed data sets, alongside robust tools for strategizing, purchasing, and overseeing their advertising initiatives. By combining full process automation with the complexities of programmatic digital media planning and execution, Basis DSP significantly boosts efficiency for media professionals. Its seamless integration with multiple search engines, social networking platforms, and ad servers enables users to craft and deploy impactful digital media strategies effectively. The platform's billing automation capabilities further facilitate the reconciliation of delivery metrics while simplifying invoice generation and payments. Users are empowered to strategically negotiate and track custom Private Marketplace (PMP) agreements with leading publishers directly from the Basis interface. Moreover, the sophisticated artificial intelligence functionalities of Basis DSP enhance campaign performance, offering choices for both algorithmic and machine learning optimizations that aid in automatic data evaluation. This extensive array of features guarantees that advertisers can not only reach their objectives with greater efficiency but also adapt their strategies in real time to changing market conditions. Ultimately, Basis DSP provides a holistic approach that empowers users to navigate the complexities of digital advertising with confidence.

Media

Media

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Oracle Moat
Supermetrics

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Oracle Moat
Supermetrics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Smoot AI

Date Founded

2023

Company Location

Spain

Company Website

www.smoot.ai/

Company Facts

Organization Name

Basis

Company Location

United States

Company Website

basis.com/technology/dsp/

Categories and Features

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