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Smoot is a state-of-the-art advertising platform that harnesses the power of AI to merge emotional context, brand identity, and analytical insights, all aimed at enhancing media campaigns while boosting publisher revenue. By performing real-time analysis of videos, images, and text, it effectively gauges audience emotions and aligns advertisements with the contexts that resonate most, ensuring that your message reaches viewers at their most receptive moments. Unlike traditional cookie-based targeting methods, Smoot presents a contemporary solution for advertisers by delivering emotionally attuned media across diverse formats such as video, display, and connected television, which reduces waste and improves key performance metrics including engagement and completion rates. Moreover, it seamlessly integrates with fraud detection systems to safeguard campaign integrity. For publishers, Smoot serves as an AI-driven monetization tool, aggregating demand from sources like Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, thereby maximizing cost per thousand impressions (CPM) through sophisticated header bidding techniques. The platform's AI continually learns from campaign feedback and provides actionable recommendations for optimization, enhancing overall effectiveness. Ultimately, Smoot not only enhances the efficiency of advertising efforts but also cultivates deeper connections between brands and their target audiences, paving the way for more meaningful interactions. Its innovative approach positions Smoot as a leader in the evolving landscape of digital advertising.
What is Publift?
Publift is an innovative programmatic advertising technology firm that collaborates with digital publishers to boost their advertising revenues. Established by two former Google employees, Publift offers a user-friendly, proprietary software platform that enables publishers to concentrate on crafting engaging content for their audiences while minimizing the time spent on managing the advertising income essential to their operations.
Through a single Fuse tag, publishers gain access to an extensive array of advertising technology, including header management, header bidding, open bidding, ad layout optimization, and brand safety features, all conveniently managed from one dashboard.
Fuse uniquely empowers publishers to enhance and oversee their advertising technology, featuring intuitive integrations such as multivariate testing, integration with content management platforms, alert monitoring, and automated bidding optimization. As a testament to its effectiveness, our platform has facilitated an impressive average revenue growth of 60% for clients year-over-year, proving its value in the competitive digital landscape.
Integrations Supported
Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Oracle Moat
Integrations Supported
Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
Oracle Moat
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Smoot AI
Date Founded
2023
Company Location
Spain
Company Website
www.smoot.ai/
Company Facts
Organization Name
Publift
Date Founded
2015
Company Location
Ireland
Company Website
www.publift.com