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What is Smoot AI?

Smoot is a state-of-the-art advertising platform that harnesses the power of AI to merge emotional context, brand identity, and analytical insights, all aimed at enhancing media campaigns while boosting publisher revenue. By performing real-time analysis of videos, images, and text, it effectively gauges audience emotions and aligns advertisements with the contexts that resonate most, ensuring that your message reaches viewers at their most receptive moments. Unlike traditional cookie-based targeting methods, Smoot presents a contemporary solution for advertisers by delivering emotionally attuned media across diverse formats such as video, display, and connected television, which reduces waste and improves key performance metrics including engagement and completion rates. Moreover, it seamlessly integrates with fraud detection systems to safeguard campaign integrity. For publishers, Smoot serves as an AI-driven monetization tool, aggregating demand from sources like Google Open Bidding, Amazon TAM, over 20 supply-side platforms, and direct sales, thereby maximizing cost per thousand impressions (CPM) through sophisticated header bidding techniques. The platform's AI continually learns from campaign feedback and provides actionable recommendations for optimization, enhancing overall effectiveness. Ultimately, Smoot not only enhances the efficiency of advertising efforts but also cultivates deeper connections between brands and their target audiences, paving the way for more meaningful interactions. Its innovative approach positions Smoot as a leader in the evolving landscape of digital advertising.

What is Purify Digital?

Purify Digital functions as a performance-driven advertising network and traffic partner for advertisers and publishers alike, focusing on real-time display and mobile advertising solutions. The network offers a wide array of premium ad inventory for both web and mobile channels, including options for in-app and mobile web, while utilizing real-time tracking to improve optimization and facilitate an effortless onboarding experience for clients. Its expertise covers multiple industries such as ecommerce, media, gaming, finance, browser extensions, and news outlets. For publishers, Purify Digital underscores substantial fill rates, tailored support, and robust monetization strategies for traffic that may not be fully utilized. Advertisers, in turn, gain from partnerships with publishers via programmatic campaigns, accurate ad targeting, and continuous performance improvements. The network is committed to transparency, providing carefully selected campaigns, personalized account management, and attractive cost-per-thousand impressions (CPMs) to ensure maximum value for its collaborators. Furthermore, Purify Digital continuously seeks to foster advantageous partnerships between advertisers and publishers by delivering innovative and effective advertising solutions that adapt to the evolving digital landscape. This commitment to evolution not only enhances the efficacy of campaigns but also strengthens the overall ecosystem of digital advertising.

Media

Media

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
NordVPN
Oracle Moat
Revcontent
Similarweb
Sovrn

Integrations Supported

Amazon Transparent Ad Marketplace (TAM)
DoubleVerify
NordVPN
Oracle Moat
Revcontent
Similarweb
Sovrn

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Smoot AI

Date Founded

2023

Company Location

Spain

Company Website

www.smoot.ai/

Company Facts

Organization Name

Purify Digital

Date Founded

2007

Company Location

United Kingdom

Company Website

purifydigital.com

Categories and Features

Categories and Features

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