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What is Snipp?

Our adaptable platform designed for customer acquisition, engagement, and retention empowers brands across multiple channels and industries to carry out omnichannel, goal-driven, ROI-focused, and data-intensive campaigns. It enables the management of everything from simple one-time reward promotions to extensive loyalty programs and occasional rebate marketing efforts, all through a unified technology provider, allowing brands to optimize their outreach effectively. Furthermore, companies can design thrilling instant win games, engaging sweepstakes, and captivating social media initiatives that provide consumers with enjoyable opportunities to win. The platform streamlines setup, ensures legal compliance, and simplifies fulfillment processes, creating a seamless experience. This modular loyalty solution aims to build enduring customer relationships by rewarding both purchasing and non-purchasing behaviors, which leads to deeper engagement and connection. It meticulously captures and analyzes complex consumer behaviors and shopping trends, converting this essential information into actionable insights that elevate personalization and engagement strategies. In addition, rebates are effectively managed through the processing of digital receipts, ensuring a hassle-free experience for customers. The system boasts flexibility, efficiency, user-friendliness, scalability, and security, making it an excellent option for brands striving to succeed in a competitive landscape. By utilizing this platform, brands not only enhance customer loyalty but also acquire a thorough understanding of their customer base's changing needs and preferences, enabling them to adapt and innovate continuously. Ultimately, this comprehensive approach positions brands to remain competitive while nurturing long-term customer relationships.

What is Affinity Solutions?

Affinity Solutions offers a cutting-edge platform designed to analyze consumer purchasing behaviors, delivering valuable insights that assist brands, media entities, retailers, banks, and financial organizations in grasping the intricacies of genuine consumer spending tendencies. By leveraging data from over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions amounting to over $4 trillion in expenditure, the platform delivers a rich analysis of consumer habits. Its sophisticated AI engine, named Comet, meticulously processes raw transaction data, guaranteeing precision through rigorous filtering and normalization, while merging multiple sources to present a unified perspective of consumer actions. Upholding a strong commitment to privacy, it employs anonymization techniques and enriches the datasets with demographic and lifestyle insights, categorizing purchases according to brand, channel, and geographic location, thus enabling real-time activation and measurement of insights. The platform comprises various modules, such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, which empower marketers to identify market opportunities, develop targeted prospect and buyer audiences, and link media impressions directly to measurable purchase outcomes. This holistic strategy not only enhances the understanding of consumer behavior but also significantly optimizes the impact of marketing initiatives, fostering a more effective approach to reaching potential customers. Ultimately, Affinity Solutions equips businesses with the tools necessary to thrive in an increasingly competitive marketplace.

Media

Media

Integrations Supported

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

Integrations Supported

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Snipp

Date Founded

2007

Company Location

United States

Company Website

www.snipp.com

Company Facts

Organization Name

Affinity Solutions

Date Founded

2005

Company Location

United States

Company Website

www.affinity.solutions/

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

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