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What is Snooper?

Our crowdsourcing platform leverages an extensive network of shoppers who deliver immediate insights regarding your in-store operations. We compile, confirm, and interpret this data, converting it into actionable KPIs that empower you to excel in retail and boost your sales performance. Snooper provides you with essential tools to optimize store execution by offering a faster, consumer-centric view of your brand’s performance and visibility in retail environments. By accessing unbiased, consumer-driven data collected by a community of everyday shoppers across Australia and New Zealand, your field team can save precious time and focus on their primary duty—selling! Enhancing every store visit enables you to improve ROI and direct your team to locations where their efforts can have a substantial impact on sales. Additionally, you can react promptly with corrective actions informed by real-time consumer insights, which could potentially lead to a sales increase of up to 15%. Our platform not only streamlines operations but also promotes a richer understanding of consumer preferences and behaviors, ensuring your strategies remain aligned with market demands. In this fast-paced retail landscape, having immediate access to such insights gives you a significant competitive edge.

What is NielsenIQ Omnishopper?

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Snooper

Date Founded

2016

Company Location

Autralia

Company Website

snooper-app.com

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnishopper/

Categories and Features

Crowdsourcing

Not specified

Retail Analytics

Not specified

Retail Execution

Not specified

Categories and Features

eCommerce Analytics

Not specified

Retail Analytics

Not specified

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