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What is SoFi?

Discover a hassle-free investing experience through an intuitive platform designed to boost your confidence in the market. Dive into stock and ETF trading, delve into cryptocurrency, or kickstart automated investing to streamline your financial path. SoFi Money® acts as a cash management solution that waives account fees and allows you to save, spend, and earn cash back from your preferred brands. You can redeem your unlimited 2% cash back* to bolster your savings, invest smartly, or settle loans in eligible SoFi accounts, all with no annual fee. For those seeking loans, fixed interest rates start at a competitive 2.99% APR* when using autopay, along with flexible repayment options that are free from hidden costs. The pre-qualification process is quick and straightforward, taking merely two minutes online. Monitoring your financial health is essential, and you can conveniently track your credit score and finances within one app. Moreover, safeguard your family's future with our extensive selection of insurance offerings, including swift life insurance solutions through Ladder. Lantern by SoFi also provides a platform to compare PPP offers from multiple lenders, thereby easing financial burdens for small businesses. This comprehensive strategy not only simplifies your financial experience but also empowers you to take meaningful steps toward securing your financial future. By harnessing these tools, you can make informed decisions that align with your goals.

What is Betterment?

Betterment is one of the most recognized digital wealth management platforms, built to help individuals achieve financial growth with less effort and more confidence. It delivers automated investing through expert-designed, globally diversified portfolios while layering in advanced tax-saving tools like tax-loss harvesting, tax coordination across accounts, and automatic dividend reinvestment. Users also benefit from a high-yield cash account offering competitive APYs, seamless transfers, and FDIC insurance of up to $2 million—eight times more than most banks. Retirement planning is a core strength of Betterment, with options including Traditional IRAs for upfront tax deductions, Roth IRAs for long-term tax-free growth, and SEP IRAs ideal for entrepreneurs and small-business owners. The platform also provides simple, guided rollovers from old 401(k)s and higher-cost IRA accounts into Betterment-managed IRAs, helping investors consolidate assets, reduce unnecessary fees, and unlock more efficient portfolio growth. With its personalized calculators, goal trackers, and smart portfolio recommendations, Betterment adjusts strategies as life circumstances evolve, ensuring users stay on target for retirement milestones. Investors seeking hands-on support can upgrade to Premium, where Certified Financial Planners (CFPs) provide tailored advice on complex financial questions. By blending automation with human expertise, Betterment offers both convenience and personalized care for a broad range of savers. The platform’s easy-to-use interface, transparent pricing, and strong track record make it a trusted partner for over a million customers. Ultimately, Betterment combines technology, guidance, and innovation to create a modern way to invest, save, and prepare for retirement.

Media

Media

Integrations Supported

Utluna
Fyn
Provisian
SoFi Credit Card
SoFi at Work
TabaPay
Taiki

Integrations Supported

Utluna
ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Workday Financial Management
Workday HCM

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

SoFi

Date Founded

2011

Company Location

United States

Company Website

www.sofi.com

Company Facts

Organization Name

Betterment

Date Founded

2010

Company Location

United States

Company Website

www.betterment.com

Categories and Features

Categories and Features

401(k)

Not specified

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