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What is Sonobi?

Sonobi functions as an autonomous technology company dedicated to consumers, creating a fair and equitable media marketplace that enables direct interactions between advertisers and individuals. Its JetStream technology is transforming traditional advertising by moving away from impression-based frameworks to those focused on individual consumer engagement. By partnering with the top 250 premium media properties recognized by comScore in collaboration with Fortune 500 companies, Sonobi's JetStream platform promotes direct partnerships between publishers and marketers, allowing them to craft and execute highly effective communication campaigns aimed at the essential target — the consumers themselves. This groundbreaking platform eliminates unnecessary intermediaries in the advertising technology sector, greatly improving transparency and efficiency in media campaign execution. JetStream also enhances consumer engagement during critical moments and provides publishers and advertisers with sophisticated forecasting, planning, and activation tools necessary for identifying high-value consumers throughout the open web. In this way, Sonobi is not merely reshaping the advertising landscape; it is also ensuring that interactions with consumers are not only more significant but also more relevant, thereby fostering a more personalized advertising experience. This focus on improving consumer relevance marks a significant shift in how advertising can be approached in the digital age.

What is AdBook+?

FatTail is transforming the advertising sector by developing and implementing innovative solutions for sales, operations, and marketplace management, empowering publishers to take control of their business. At the core of our service offerings is a flexible Revenue Management Platform aimed at enhancing monetization, improving oversight, and promoting scalability. Our software is tailored to integrate seamlessly with your pre-existing processes, allowing you to operate more swiftly, efficiently, and profitably without disrupting your established business practices. As a leading global entity in advertising technology, FatTail provides the sole integrated platform that caters to both direct and programmatic supply needs. Our cloud-based services grant publishers extensive control over media planning, sales, and revenue management across a variety of advertising products and channels. Additionally, we offer exclusive inventory from top-tier brands for buy-side systems, ensuring quality and reliability in every transaction. By emphasizing adaptability and operational efficiency, FatTail is dedicated to reshaping how publishers interact with the advertising ecosystem, ultimately fostering a more effective advertising experience for all stakeholders involved.

Media

Media

Integrations Supported

DV Publisher Suite
JW Player
PubGalaxy
PubPower

Integrations Supported

DV Publisher Suite

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$100 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Sonobi

Date Founded

2011

Company Location

United States

Company Website

sonobi.com

Company Facts

Organization Name

FatTail

Date Founded

2001

Company Location

United States

Company Website

www.fattail.com

Categories and Features

Categories and Features

Media Planning

Not specified

Publishing and Subscriptions

Advertising Management
Campaign Management
Newsletters

Revenue Management

Inventory Control
Price Optimization

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