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What is Sotrender?

Sotrender is an advanced AI tool designed to facilitate informed decision-making regarding marketing strategies and social media engagement. Clients leverage our platform to aggregate data from various social media accounts, such as Twitter, Instagram, and Facebook, enabling them to efficiently evaluate their social media effectiveness and gain insights into their audience's behavior. Additionally, they can create both one-off and periodic reports to track performance over time. Our machine learning-enhanced social inbox is specifically tailored for clients managing Facebook Business pages, providing them with a competitive advantage through features like automatic sentiment analysis to prioritize user feedback, Gmail-style conversation threading for better organization, and a comprehensive history of all comments. Furthermore, clients receive detailed reports on their Facebook comment statistics, including insights into moderator actions. To enhance their understanding of their online presence, we provide a diverse array of customized reports tailored to meet the unique needs of each company, ensuring they can effectively navigate the digital landscape.

What is Digital Marketing Center?

Microsoft Advertising has launched a groundbreaking platform called the Digital Marketing Center, stemming from the Microsoft Garage initiative. This innovative tool aims to support small and medium-sized businesses in managing their digital marketing initiatives, integrating not just Microsoft Advertising but also prominent advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. By consolidating these resources, the Digital Marketing Center facilitates a more cohesive marketing strategy, ultimately boosting the online visibility of these enterprises. Additionally, this platform empowers users to efficiently track their marketing performance across various channels, ensuring they can make data-driven decisions to optimize their campaigns.

Media

Media

Integrations Supported

Facebook
Instagram
X (Twitter)
Google Ads
Microsoft Advertising

Integrations Supported

Facebook
Instagram
X (Twitter)
Google Ads
Microsoft Advertising

API Availability

Has API

API Availability

Has API

Pricing Information

$70.00 a month with 5 users
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sotrender

Date Founded

2010

Company Location

Poland

Company Website

sotrender.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.microsoft.com/en-us/digital-marketing-center

Categories and Features

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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