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What is Sparteo?

Sparteo presents a robust array of AI-driven advertising technologies specifically designed for publishers, operating as a unified platform that effortlessly combines monetization, analytics, and regulatory compliance. This solution provides media and content organizations with an extensive selection of data-oriented tools that facilitate the maximization of audience value across multiple channels, such as web, mobile, video, and audio, while also reducing operational complexities. By harnessing first-party data, it delivers valuable insights that enable users to make informed strategic choices and optimize their advertising performance efficiently. Additionally, Sparteo improves operational efficiency through supply path optimization, which removes needless intermediaries from the programmatic advertising landscape, ensuring that a greater share of revenue is returned directly to publishers. Its offerings include display monetization solutions, along with video and audio advertising options, in addition to powerful tools for consent management and programmatic monetization. Overall, Sparteo not only enhances revenue generation for publishers but also provides a more efficient and simplified advertising experience, making it an essential tool for any media organization seeking to thrive in a competitive marketplace. In essence, Sparteo stands out as a vital partner in navigating the complexities of modern advertising while driving substantial financial growth.

What is Permutive?

Permutive has developed an innovative Audience Activation Platform that adeptly links publishers with advertisers in an ever-evolving advertising ecosystem. This platform gives publishers the ability to leverage their audience data for monetization, while also granting advertisers the tools needed for precise targeting, all within a privacy-first framework. Our data platform is designed specifically for publishers and includes two key products that facilitate real-time data collection, analysis, and activation. With your in-depth understanding of your audience, you can utilize Permutive to broaden your reach, refine your audience segments, and improve your advertising inventory. The insights derived from first-party data can significantly enhance your data-driven advertising revenue, potentially increasing it by four times. Exclusively crafted for the needs of publishers, Permutive harnesses edge processing technology, which executes data calculations on the originating device rather than depending on the cloud, creating a faster, more scalable, and privacy-conscious platform. This cutting-edge method not only boosts operational efficiency but also guarantees the protection of user data, fostering trust in the advertising process. Ultimately, Permutive is reshaping how publishers and advertisers interact in a privacy-centric manner.

Media

Media

Integrations Supported

Decentriq
Eyeota
Zephr

Integrations Supported

Decentriq
Eyeota
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sparteo

Date Founded

2018

Company Location

France

Company Website

corporate.sparteo.com

Company Facts

Organization Name

Permutive

Date Founded

2014

Company Location

United Kingdom

Company Website

www.permutive.com

Categories and Features

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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