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What is Sparteo?

Sparteo presents a robust array of AI-driven advertising technologies specifically designed for publishers, operating as a unified platform that effortlessly combines monetization, analytics, and regulatory compliance. This solution provides media and content organizations with an extensive selection of data-oriented tools that facilitate the maximization of audience value across multiple channels, such as web, mobile, video, and audio, while also reducing operational complexities. By harnessing first-party data, it delivers valuable insights that enable users to make informed strategic choices and optimize their advertising performance efficiently. Additionally, Sparteo improves operational efficiency through supply path optimization, which removes needless intermediaries from the programmatic advertising landscape, ensuring that a greater share of revenue is returned directly to publishers. Its offerings include display monetization solutions, along with video and audio advertising options, in addition to powerful tools for consent management and programmatic monetization. Overall, Sparteo not only enhances revenue generation for publishers but also provides a more efficient and simplified advertising experience, making it an essential tool for any media organization seeking to thrive in a competitive marketplace. In essence, Sparteo stands out as a vital partner in navigating the complexities of modern advertising while driving substantial financial growth.

What is Proximic by Comscore?

Proximic, a division of Comscore, focuses on providing programmatic targeting solutions specifically designed for advertisers, agencies, and publishers. In today’s advertising landscape, Proximic prioritizes privacy-focused targeting strategies. Its advanced contextual intelligence allows media buyers to engage with their target audiences effectively without relying on user identifiers, which enhances both the reach and precision of their targeting strategies. For media sellers, Proximic supplies tools that optimize inventory curation, thereby improving audience monetization and drawing in a wider variety of buyers. The platform is crafted to integrate seamlessly with numerous programmatic systems, allowing users to activate audience segments within their chosen frameworks. By leveraging Comscore's extensive data resources, which comprise a double opt-in digital panel of over 2 million individuals, data from 75 million televisions, and 100 million connected TV devices alongside an impressive array of over 350,000 proprietary topics, Proximic provides powerful targeting capabilities. Furthermore, this holistic data strategy empowers advertisers to excel in an increasingly competitive marketplace, ensuring they remain ahead of the curve. Ultimately, Proximic is committed to evolving its offerings to meet the changing needs of the advertising industry.

Media

Media

Integrations Supported

Integrations Supported

Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Oracle Cloud Infrastructure
PubMatic
Salesforce
Teads
The Trade Desk
TransUnion Digital Business Profile
TransUnion TruAudience
Viant Advertising Cloud
Xandr
Yahoo DSP

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sparteo

Date Founded

2018

Company Location

France

Company Website

corporate.sparteo.com

Company Facts

Organization Name

Comscore

Date Founded

1999

Company Location

United States

Company Website

www.proximic.com/home

Categories and Features

Advertising

Not specified

Categories and Features

Media Planning

Not specified

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