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What is Spiny?

Transform your advertising monetization approaches with our all-encompassing header-bidding solution tailored for digital publishers. Go beyond simple content analytics by utilizing Publisher Intelligence, which combines human insights with advanced machine learning techniques to refine your publishing strategies and maximize your revenue. You'll receive a prompt and thorough overview of your entire operation, complete with unique publishing metrics and forecasts that keep you updated. Dive deep into analytics that cover various aspects such as editorial content, distribution channels, revenue streams, and subscriber information. Analyze revenue and subscription data broken down by writers, topics, traffic sources, and additional categories. Keep track of your authors, audience engagement levels, and revenue trends in real-time to maintain flexibility. Furthermore, think about adding instant notifications to your toolkit, enabling you to adjust your editorial strategies effortlessly as the situation evolves. This proactive method can greatly improve your operational efficiency and boost your revenue potential, ensuring you remain competitive in the ever-changing digital landscape.

What is PubWise?

PubWise enables publishers of all sizes to effortlessly implement and enhance a comprehensive suite of contemporary programmatic technologies. By eliminating uncertainty in areas such as header bidding, programmatic demand, Google AdX, and digital reporting, PubWise streamlines the advertising process. This platform supports various ad formats, including web banners, apps, videos, native ads, AMP, and CTV, granting each publisher the flexibility to utilize only the tools and technologies they require while maintaining full control over the user experience. Distinctively, PubWise is the sole Prebid.js management service that offers Smart Path Optimization Technology (SPOT), leveraging machine learning to provide an optimized ad configuration that aligns with user segments and customized demand inclusion, ultimately enhancing net revenue and reducing latency. With a strong commitment to safeguarding publisher value and data, PubWise ensures clarity in auction dynamics, transparency in fees, and direct sales interactions. Through the PubWise DSP and oRTB platforms, advertisers can connect with highly targeted audiences via leading publishers, increasing the effectiveness of their campaigns. Furthermore, PubWise operates as a first-party, fully observable, end-to-end platform dedicated to promoting efficiency, delivering sustained value, and ensuring adaptability for the future. This comprehensive approach positions PubWise as a key player in the evolving landscape of digital advertising.

Media

Media

Integrations Supported

Google Ad Manager
Google Analytics
Instagram
Slack
Snowflake
WordPress
X (Twitter)
YouTube

Integrations Supported

Admiral
Intuizi

API Availability

API Availability

Pricing Information

$499 per month

Pricing Information

Pricing depends on products used.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Spiny.ai

Date Founded

2020

Company Location

United States

Company Website

spiny.ai/

Company Facts

Organization Name

PubWise

Date Founded

2016

Company Location

United States

Company Website

www.pubwise.io

Categories and Features

Ad Server

Not specified

Business Intelligence

Ad Hoc Reports
Dashboard
Key Performance Indicators
Performance Metrics
Predictive Analytics
Visual Analytics

Marketing Analytics

Not specified

Categories and Features

Ad Networks

Not specified

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

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