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What is SplitMetrics Optimize?

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

What is BLKBOX?

BLKBOX is an advanced performance marketing platform that harnesses the power of AI to support advertisers in crafting, testing, and scaling impactful video ads across major digital platforms through automated, data-driven methodologies. This comprehensive system manages the entire creative journey, starting from the evaluation of competitor advertisements and the generation of new ideas to the creation of AI-produced video content, testing these ads on diverse platforms, and maximizing the impact of the most successful campaigns. Its design prioritizes the customization of advertisements to meet the specific needs of various channels, such as Meta, TikTok, and Snapchat, ensuring that each ad is perfectly suited to the unique features of each platform. By automating traditionally manual processes like campaign setup, audience targeting, creative testing, and budget management, BLKBOX utilizes advanced algorithms to identify high-performing advertisements and improve return on ad spend. Additionally, it provides essential reporting features that offer insights into creative performance, competitor tactics, and overall campaign optimization, empowering advertisers to make strategic choices that lead to improved outcomes. In essence, BLKBOX not only simplifies the marketing process but also enhances the potential for advertisers to achieve remarkable effectiveness in their advertising endeavors while adapting to the evolving digital landscape.

Media

Media

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Kochava
Meta AI
RevenueCat
Singular
Snapchat
Tenjin
TikTok

Integrations Supported

Adjust
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Kochava
Meta AI
RevenueCat
Singular
Snapchat
Tenjin
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

$13,600/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/optimize/

Company Facts

Organization Name

BLKBOX

Date Founded

2020

Company Location

United States

Company Website

www.blkbox.ai/

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Categories and Features

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