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What is SplitMetrics Optimize?

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

What is Eppo?

Eppo simplifies the execution of reliable and impactful experiments by automating the analysis, diagnostics, and investigations directly within your data warehouse. The platform features a centralized dashboard that allows your entire team to track various elements of each experiment, such as the metrics impacted, their current status, confidence intervals, and other relevant metadata. With Eppo, you can analyze traffic splits, confirm the setup, and develop hypotheses, among other capabilities. The experiment data is set up using SQL snippets, providing a consistent and dependable source of truth for all involved metrics. All required data calculations take place within your warehouse, ensuring that no raw events leave your system. Setting up experiment assignments in Eppo is also seamless, utilizing SQL snippets that extract from your data warehouse. Whether you are using LaunchDarkly or a custom solution, Eppo can utilize any data that resides in your warehouse. Moreover, Eppo generates clear and easily understandable reports, making it user-friendly for team members without extensive statistical training to interpret and act upon. This accessibility fosters a collaborative environment and promotes informed decision-making across various teams, ultimately enhancing the overall effectiveness of your experimentation efforts. With Eppo, the integration of experimentation into your workflow becomes not just feasible but also efficient, guiding your team towards data-driven success.

Media

Media

Integrations Supported

Adjust
Amazon Redshift
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Google Cloud BigQuery
Kochava
RevenueCat
Singular
Snowflake
Tenjin

Integrations Supported

Adjust
Amazon Redshift
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Facebook
Google Cloud BigQuery
Kochava
RevenueCat
Singular
Snowflake
Tenjin

API Availability

Has API

API Availability

Has API

Pricing Information

$13,600/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/optimize/

Company Facts

Organization Name

Datadog

Date Founded

2010

Company Location

United States

Company Website

www.geteppo.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Test Management

Automation Integration
Collaboration Tools
Pass/Fail Results Tabulation
Reporting / Analytics
Requirements Management
Test Scheduling
Test Tracking
Time/Budget Tracking

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