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What is SplitMetrics Optimize?

SplitMetrics Optimize is a sophisticated A/B testing solution that equips developers with the necessary tools for rapid and economical app growth throughout all phases of an application’s lifecycle. This platform empowers mobile-centric brands to mitigate risks, eliminate uncertainties, and lower the costs tied to launching and expanding mobile applications and games on platforms like the App Store and Google Play. Users of the SplitMetrics platform can assess app and game concepts still in their ideation stages, gather insights from actual users, and make informed, data-driven choices regarding which concepts resonate best in the market. Game developers have the ability to evaluate game ideas, core mechanics, gameplay elements, or narrative plots, as well as validate any aspect of their app, including visuals and messaging, prior to launch. The testing process requires only minimal creative assets and can potentially save developers up to six months in game development time. The platform offers measurable outcomes through both qualitative and quantitative metrics derived from real user feedback, facilitating confident, data-informed decisions in game development. Additionally, SplitMetrics Optimize enables mobile app publishers to experiment with new designs, features, pricing strategies, or marketing messages in active applications, all while safeguarding against user churn. This innovative approach not only enhances user engagement but also promotes a more iterative and responsive development process.

What is Motiva AI?

Motiva AI dramatically cuts down the amount of time teams spend on tedious tasks annually, while also improving all facets of their marketing strategies, including audience analysis, message refinement, and boosting conversion rates. Utilizing a sophisticated proprietary machine learning framework, Motiva AI becomes an essential asset for any team, autonomously identifying and executing strategies that resonate deeply with target consumers. With its recent expansion into the healthcare industry, it seeks to enhance personalized patient experiences in clinical trials and various healthcare projects. By pinpointing your target audience and generating diverse messaging alternatives, Motiva AI takes charge of executing your most efficient campaigns. It consistently evolves by carefully considering customer input and understanding their motivations. Additionally, Motiva AI instinctively adjusts campaign tactics based on consumer actions to guarantee the best results, all without the need for manual oversight. Rather than squandering time on monotonous, low-impact tasks, let Motiva AI curate the perfect messaging for each individual to optimize campaign effectiveness. This empowers teams to redirect their efforts towards more strategic projects that stimulate growth and drive innovation, ultimately fostering a more dynamic and productive work environment. As a result, organizations can achieve their goals more efficiently and effectively.

Media

Media

Integrations Supported

Adjust
Ahi Lobby
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Cisco ACI
Facebook
Kochava
RevenueCat
Singular
Tenjin
Unity
Verizon Cloud

Integrations Supported

Adjust
Ahi Lobby
AppMetrica
Apple Search Ads
AppsFlyer
Branch
Cisco ACI
Facebook
Kochava
RevenueCat
Singular
Tenjin
Unity
Verizon Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

$13,600/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SplitMetrics

Date Founded

2014

Company Location

United States

Company Website

splitmetrics.com/optimize/

Company Facts

Organization Name

The Data Guild

Date Founded

2016

Company Location

United States

Company Website

www.motiva.ai/

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

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