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KKBOX

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What is Spotify?

Listening is at the heart of our experiences. With a vast array of songs and podcasts available, there's no need for a credit card to access them. Spotify provides an effortless way to find the ideal music or podcast for any situation, regardless of whether you're on your phone, tablet, or computer. Boasting millions of tracks and episodes, Spotify guarantees that whether you're commuting, working out, celebrating, or relaxing, the perfect audio selection is always at your fingertips. You can choose your desired tunes or allow Spotify to introduce you to new favorites through its recommendations. Furthermore, you can dive into curated playlists created by friends, artists, and celebrities, or even design your own custom radio station for a non-stop musical experience. Let Spotify serve as the soundtrack to your everyday life, offering both subscription options and a free tier. Immerse yourself in a vibrant world of sound that elevates each moment you encounter, making every experience more memorable.

What is KKBOX?

Our commitment is focused on creating an exceptionally immersive online music platform for users, while simultaneously supporting artists and their music through state-of-the-art technological innovations. KKBOX members gain access to a wealth of exclusive content, such as videos, interviews with artists, live concert updates, and the latest in entertainment news. With the groundbreaking ‘Listen with’ feature, KKBOX enables users to share their musical experiences with friends and favorite artists, facilitating real-time conversations as they enjoy music together. The annual KKBOX Music Awards serve as a testament to the platform's profound impact on the Asian music scene. Since its inception in 2014, KKTIX has complemented KKBOX by providing online ticketing alongside live concert streaming, so that you can attend the performances you love, no matter where you are. This brand book is designed to provide an in-depth understanding of KKBOX, detailing our history, mission, and core values. Additionally, it articulates KKBOX’s brand identity, including its voice and visual representation, as well as guidelines for the logo, color scheme, typography, and other design elements to ensure consistency in all communications. By exploring this brand book, you will gain valuable insights into the essence of KKBOX and the ways we connect music enthusiasts with their passions, fostering a vibrant community of music lovers. Ultimately, our goal is to enhance the overall music experience for everyone involved.