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What is Sprout Social Influencer Marketing?

Sprout Social’s Influencer Marketing platform is a comprehensive solution designed to amplify brand growth through creator-led marketing powered by advanced AI and deep social insights. It mirrors how consumers discover content by enabling marketers to search for authentic, brand-safe influencers based on topics most relevant to their audience. The platform provides robust vetting tools to evaluate a creator’s fit, content performance, and past partnerships, helping brands mitigate risk and ensure alignment with their values. Campaign management is streamlined with a centralized, modular workflow that covers outreach, contracting, content approval, and performance reporting. Detailed analytics measure ROI by tracking both sponsored and organic influencer content, helping marketers optimize future campaigns. Sprout Social also offers competitive analysis, real-time trend reports, and industry-specific insights to sharpen influencer strategies. The platform integrates seamlessly with broader social media management tools and offers dedicated 1:1 professional services for personalized support. Recognized by multiple G2 badges, it is trusted by world-class brands and influencers alike. Marketers benefit from AI-powered creator suggestions and brand safety reporting, ensuring high-quality partnerships that drive authentic engagement. Ultimately, Sprout Social’s platform empowers companies to efficiently connect with their audiences and multiply the impact of their influencer marketing investments.

What is Respona?

To boost organic traffic to your landing pages and blog content, it is crucial to build high-quality backlinks. Connect with prominent journalists in your industry by creating personalized pitches that aim to gain media exposure. Furthermore, partner with relevant bloggers and influencers to increase your brand's reach. Respona's AI assistant evaluates the work of these influencers, allowing you to tailor each outreach pitch for better engagement. Centralize your outreach activities on one platform, handling everything from prospecting and pitching to reporting and analytics with ease. With Respona, the optimal contacts for each opportunity are identified automatically, and the latest email addresses are sourced in compliance with GDPR regulations. Take advantage of Respona's live search engine to uncover the most engaging blog posts, news pieces, podcasts, and influencers that align with your area of focus. Our innovative algorithm ranks the highest-performing content according to your campaign objectives, ensuring that you optimize your outreach strategies. By utilizing these resources, you can refine your marketing plans and significantly improve your brand's performance in the competitive digital arena. Additionally, this structured approach enables you to track your progress effectively, ensuring continuous improvement in your outreach initiatives.

Media

Media

Integrations Supported

Filigran
Sprout Social

Integrations Supported

Filigran
Sprout Social

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$95 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

sproutsocial.com/influencer-marketing/

Company Facts

Organization Name

Respona

Date Founded

2018

Company Location

United States

Company Website

respona.com

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Categories and Features

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

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