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What is Sprout Social?

Cultivate and strengthen meaningful relationships on social media by effectively engaging with your audience and measuring results through a comprehensive platform tailored for connection-building. Sprout Social excels in crucial areas such as user experience, customer support, satisfaction ratings, return on investment, and ease of adoption. Discover the most thorough and integrated approach to social media management designed for growth and scalability. Analyze trends and actionable insights derived from social interactions to refine your marketing and branding efforts. Work collaboratively as a team to plan, organize, schedule, and distribute content effortlessly across multiple social platforms. Improve your social monitoring capabilities and enhance responsiveness with a centralized inbox that keeps all interactions in one place. Utilize detailed social analytics and dashboards to support informed strategic planning throughout your organization. Authentic connections between real people and genuine brands foster relationships that truly matter. Users consistently highlight their motivations for choosing Sprout's cutting-edge social media management tools and services, and the platform's dedication to excellence is evident through the success stories shared by its diverse clientele. Furthermore, this commitment to client success positions Sprout Social as a leader in the industry, making it an invaluable asset for businesses looking to thrive online.

What is Planable?

Planable is the social media management tool that works for agencies juggling multiple clients and for brands managing both internal and external teams. It lets you handle multiple brands in dedicated workspaces, plan content in a drag-and-drop calendar, and create or refine content using comments, annotations, and suggestions. You can set up approval flows to match your own process—from no approvals at all to complex multi-level sign-offs. Publishing is direct. Major platforms are covered. You can interact with your audience via comments, check in on performance through built-in analytics, and quickly build reports that keep stakeholders and clients in the loop. Planable gives teams a place to centralize their content. Instead of digging through folders, emails, or spreadsheets, everything lives in one spot. You can switch between calendar, feed, or grid views depending on how your brain works. Draft posts can be shared in clean previews your clients can review without logging in. Built-in blur tools let you hide license plates or other sensitive visuals before sharing. You can chat with clients right on the content, keeping feedback visible, relevant, and organized. It’s a client-friendly setup that doesn’t add friction. The more feedback you collect, the stronger the outcome. More reviews don’t mean lower quality—they reflect broader adoption and richer ideas. Planable helps teams focus on what matters: getting good content out the door without losing hours to back-and-forth chaos. Since launching in 2016, Planable has helped over 7,000 marketing teams—including names like Hyundai, KFC, Christian Louboutin, and SMEG—ship better content, faster. In 2025, Planable joined SE Ranking, the SEO platform trusted by over one million marketers, with a shared mission: redefining brand visibility in the AI era.

Media

Media

Integrations Supported

Facebook
Google Business Profile
Instagram
LinkedIn
Pinterest
Threads
TikTok
X (Twitter)
YouTube
Bitium
Bitly
Dataddo
Eldil AI
Google Analytics
Salesforce
Scoop Analytics
Social Media Hammer
Sprout Social Influencer Marketing
Supermetrics
Tripadvisor

Integrations Supported

Facebook
Google Business Profile
Instagram
LinkedIn
Pinterest
Threads
TikTok
X (Twitter)
YouTube

API Availability

API Availability

Pricing Information

$199/seat/month
Free Trial Offered?

Pricing Information

$33/per workspace/per month
We offer the following plans:

Basic — $39/workspace/month or $390/workspace/year

Pro — $59/workspace/month or $590/workspace/year

Enterprise – plans start from $200/month depending on how many workspaces you need.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

www.sproutsocial.com

Company Facts

Organization Name

Planable

Date Founded

2016

Company Location

United States

Company Website

planable.io

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Employee Advocacy

Not specified

Influencer Marketing

Not specified

Reputation Management

Campaign Management
Response Management
Review Monitoring
Social Media Metrics
Social Media Monitoring

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Competitive Analysis
Customer Engagement
Dashboard
Influencer Tracking
Sentiment Analysis
Trend Tracking

Social Networking

Not specified

Categories and Features

Social Media Management

Automated Publishing
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling

Social Networking

Media Library
Social Media Integration
User Profiles

Team Communication

Activity / News Feed
Calendar Management
Discussion Threads
File Sharing
Mobile Access
Push Notifications

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