Square Marketing vs. BigMailer

Square Marketing provides an all-in-one solution designed to attract customers to both physical and online stores, whether you're looking to highlight in-store events, introduce new products, or promote special time-sensitive deals. You have the flexibility to choose from a variety of campaign formats and templates that align with your unique business goals. Let Square take care of your marketing tasks, allowing you to focus more on running your business efficiently. Once you complete the initial setup, you can easily initiate automated campaigns to welcome new customers, celebrate their birthdays, re-engage lapsed shoppers, and remind consumers of items left in their carts, among various other strategies. The effectiveness of these campaigns can be effortlessly tracked through your Square Dashboard, providing valuable insights. In addition, the Square Customer Directory acts as a free customer relationship management (CRM) tool that integrates seamlessly with your Square Point of Sale, offering a comprehensive view of your customer base. This directory enables you to maintain customer information, evaluate their interactions with your business, and categorize them into custom groups based on their purchasing patterns, all in one accessible location. Moreover, the integration of the Square Customer Directory with Square Marketing amplifies your outreach efforts, ultimately leading to stronger connections with your clientele. By taking advantage of these robust features, you can substantially enhance your marketing initiatives and foster better customer relationships over time.

Consolidate all your email marketing efforts into a single platform that offers exceptional return on investment. You can execute all your email campaigns seamlessly in one location, eliminating the need for multiple service providers. Manage all your brands and assets efficiently from a centralized hub, allowing both clients and your team to access the same resources. Each paid plan supports an unlimited number of brands and user accounts, making it particularly advantageous for agencies. Additionally, you have the ability to send transactional or drip emails triggered by customizable events or API calls. Create a dedicated Unsubscribe page that reflects your branding with your logo and preferred settings. The Free Startup plan provides the capability to store up to 1,000 contacts and send 2,000 emails monthly. Experience the benefit of UNLIMITED custom sending addresses, complete with optional DKIM and SPF configurations. Contacts can be organized across multiple lists without incurring extra charges, and you only pay based on the number of unique subscribers. Manage various clients, products, and websites effortlessly by adding unlimited brands from the main dashboard, where everything is neatly categorized into brands, including lists of campaigns, templates, and forms. This streamlined organization enhances your marketing strategy and improves overall efficiency.