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What is Stackline?

Stackline technology provides brands and retailers with the tools to harness data, automate workflows, and boost ecommerce performance for numerous leading global companies. It facilitates the evaluation of category performance through a variety of metrics, including sales volume, online traffic, conversion rates, and pricing strategies. Users are equipped to analyze trends in digital commerce that pertain to their specific product categories. Moreover, it delivers valuable insights regarding traffic and marketing campaigns that drive sales within those categories. By integrating data across the ecommerce ecosystem, businesses can reveal insights and pinpoint new opportunities for profitable expansion. It supports the evaluation of all performance metrics impacting sales, which includes advertising strategies, promotions, content marketing, search engine optimization, and other marketing initiatives. Additionally, the platform provides analysis on how inventory levels, buy box status, and profitability affect broader business results. Stackline is transforming ecommerce advertising management through its advanced technology, with the Ad Manager utilizing a variety of data sources, such as real-time bidding information and profitability metrics, to perform thousands of daily optimizations that enhance the effectiveness and efficiency of advertising campaigns. This forward-thinking strategy empowers brands to maintain a competitive edge in the rapidly changing ecommerce arena. Ultimately, Stackline's innovative solutions are instrumental in shaping the future of online retail.

What is CODA?

CODA (Consumer Data Analysis) is an analytical tool tailored for the Fast-Moving Consumer Goods (FMCG) and Retail sectors, aimed at improving, clarifying, and scrutinizing large volumes of data. With the help of CODA, users can uncover valuable insights into various areas, including: - Brand and competitor market share, - Distribution statistics, - In-depth examination of product categories and sub-categories, - Performance indicators for top stores and SKUs, - Trends within the market, - Appraisal of New Product Development (NPD), - Evaluation of pricing tactics, - Influence of promotional activities on sales growth, - Trends in geographical performance, - Insights into different retail formats, - Monitoring outlet shares alongside metrics for shelf share. This innovative tool equips businesses with the necessary data analysis to make strategic, informed choices, ultimately fostering growth and enhancing competitiveness in the marketplace. By providing a comprehensive view of various operational aspects, CODA supports organizations in navigating the complexities of consumer behavior and market dynamics.