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What is Stella?

Stella is an innovative platform tailored for marketing measurement, offering marketers scientifically sound insights into which advertisements, campaigns, and media channels drive revenue growth. It includes three key features: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella performs geo-holdout studies, commonly referred to as inverse holdouts, to determine performance variations between test and control regions, thereby isolating the direct effects of advertisements instead of relying solely on attribution techniques. This tool streamlines intricate statistical concepts like causal inference and confidence intervals, enabling users to grasp potential outcomes independent of any specific campaign, and revealing the true "lift" generated by each ad. Additionally, the Media Mix Modeling component utilizes a distinctive Bayesian method to analyze past marketing budgets alongside external factors, such as seasonality and promotional events, to accurately evaluate each channel's contribution to total sales. By employing these sophisticated strategies, Stella not only enhances the decision-making process for marketers but also ensures that the data they rely on is both precise and actionable. Ultimately, the platform stands as a vital resource for marketers seeking to optimize their advertising efforts effectively.

What is CatmanAi?

CatmanAi employs sophisticated artificial intelligence and enhanced data analytics to deliver results that outpace the precision and dependability of traditional manual forecasting techniques, enabling organizations to make well-informed choices that boost their volume, value, market share, and profitability. By signing up for this premier forecasting and analytical tool crafted specifically for the consumer retail industry, users unlock valuable insights into consumer behavior, true incremental sales across diverse channels, product types, geographical areas, and demographic segments. Additionally, the platform supports sensitivity analysis, allowing you to pinpoint essential assumptions and assess potential risks with clarity. It clarifies the dynamics and factors that enable a new product to grow its category while utilizing state-of-the-art AI modeling for superior accuracy. With automated and enhanced scenario assessments, you can make well-informed decisions rooted in a thorough comprehension of all causal factors and their interactions in the marketplace. Moreover, the tool is designed to adjust to changing market conditions and business drivers, accounting for both immediate and future impacts, thereby providing a comprehensive overview of your business environment. This innovative methodology not only empowers organizations to predict growth potential and market trends with precision but also positions them to respond proactively to emerging opportunities and challenges in their respective industries.

Media

Media

Integrations Supported

Amazon
Google Cloud Platform
Meta AI
Shopify
Snowflake

Integrations Supported

Amazon
Google Cloud Platform
Meta AI
Shopify
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

$2,000 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Stella

Company Location

United States

Company Website

www.stellaheystella.com

Company Facts

Organization Name

Singular Intelligence

Company Location

United Kingdom

Company Website

www.singularintelligence.com/catmanai

Categories and Features

Categories and Features

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