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What is Sterison Image Recognition?
By swiftly addressing redundancies, image recognition technology can significantly enhance the efficiency of FMCG and CPG manufacturers. This innovation enables field representatives to allocate more time to sales activities rather than being bogged down by monotonous paperwork and analysis. Furthermore, it aids in establishing visual consistency across various retail locations. As a result, manufacturers gain agility in monitoring performance and brand distribution, allowing them to respond to customer demands in a timely fashion. Additionally, it plays a crucial role in effectively assessing product freshness. Insights derived from this technology can guide brands in improving product placement and enhancing visual displays to make them more attractive and impactful. Essentially, image recognition facilitates the collection of vital data that can optimize shelf merchandising layouts. Ultimately, this all contributes to achieving flawless retail execution. Sterison’s advanced retail execution solution, retailVision, not only incorporates robust image recognition capabilities for effective planogram implementation but also enhances the overall efficiency of sales, merchandising, and marketing teams. Engineered for maximum sales and operational efficiency, it employs intelligent automation tailored to refine every aspect of your business processes. With this technology at your disposal, the potential for growth and improved customer satisfaction is substantial.
What is SHOPT?
While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.
Integrations Supported
Sterison SFA
API Availability
Has API
API Availability
Has API
Pricing Information
$0.005/Per image
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Sterison Technology
Date Founded
2019
Company Location
India
Company Website
www.sterison.com
Company Facts
Organization Name
Cierant Corporation
Date Founded
1987
Company Location
United States
Company Website
www.cierant.com/explore/shopt/
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management