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What is Storybook?

Storybook Marketing is a cutting-edge platform that aims to revolutionize brand marketing operations by converting creative assets into organized and scalable frameworks. This innovative solution enables teams to manage, distribute, version, and oversee brand materials—including visuals, copy, templates, and campaigns—in a systematic and reusable way. With the help of Storybook, marketers can create "modules," which serve as predefined and controlled building blocks, allowing for the rapid assembly of campaigns or other creative outputs without having to start from scratch. It enhances consistency across various touchpoints by enforcing brand guidelines and template rules, all while providing the flexibility necessary for adaptation across diverse channels. Furthermore, the platform incorporates workflows for reviewing, approving, and versioning content, ensuring that each marketing asset is auditable and properly managed throughout its lifecycle. In essence, Storybook shifts marketing efforts from chaotic execution to a dependable and modular operational structure, significantly reducing creative redundancy and accelerating execution processes, thereby enabling teams to improve brand consistency effectively. By cultivating a structured methodology, Storybook not only simplifies marketing tasks but also empowers teams to devote more time to strategic initiatives, ultimately driving better results. This systematic approach aids in ensuring that all marketing efforts align seamlessly with the brand’s vision and objectives.

What is Sprinklr Marketing?

Sprinklr Marketing & Advertising distinguishes itself as an AI-powered platform tailored for holistic campaign management, effortlessly unifying the entire marketing and advertising processes across over 30 digital, social, and paid channels into a singular, cohesive framework. This cutting-edge solution allows global teams to effectively plan, create, publish, manage, and analyze their campaigns, ensuring consistent messaging, regulatory compliance, and access to real-time analytics. By integrating elements such as campaign planning, content creation, approval workflows, and multi-channel publishing, it aids teams in coordinating their creative endeavors and execution from a central hub while upholding brand standards through role-specific access and audit trails. The platform's built-in AI augments the creative workflow by providing generative briefs and content suggestions, along with insights into performance optimization and exhaustive reporting that illuminate the aspects affecting audience engagement and return on investment. Furthermore, this collaborative approach enhances teamwork and facilitates the swift adjustment of strategies in response to shifting market conditions, ultimately leading to more effective campaign outcomes. As a result, teams can remain agile and responsive, ensuring that their marketing efforts are both relevant and impactful.

Media

Media

Integrations Supported

Facebook
Google Analytics
Instagram
Mailchimp
Microsoft 365
Oracle Cloud Infrastructure
Salesforce
Slack
Sprinklr
Stripe
Tableau
TikTok
Twilio
WhatsApp
WordPress
X (Twitter)
YouTube

Integrations Supported

Facebook
Google Analytics
Instagram
Mailchimp
Microsoft 365
Oracle Cloud Infrastructure
Salesforce
Slack
Sprinklr
Stripe
Tableau
TikTok
Twilio
WhatsApp
WordPress
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$8,500 per year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Storybook

Date Founded

2023

Company Location

United States

Company Website

storybookmarketing.io

Company Facts

Organization Name

Sprinklr

Date Founded

2009

Company Location

United States

Company Website

www.sprinklr.com/products/marketing-and-advertising/

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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