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What is Structured?

Structured is a next-generation channel marketing platform built to help enterprises scale partner revenue with speed, consistency, and intelligence. Designed around generative and agentic AI, the platform personalizes every touchpoint—from co-branded campaigns to localized storytelling—to match each partner’s market, audience, and region. Its intuitive onboarding flow reduces friction and gets partners activation-ready in record time. Through automated campaign creation and multi-channel publishing, Structured enables organizations to deliver high-quality, customizable assets to every partner, regardless of size or skill level. The system is modular and enterprise-ready, allowing teams to add new capabilities without re-platforming or disrupting existing workflows. With built-in analytics and performance dashboards, users can track attribution, partner engagement, and ROI in real time. Structured’s AI-driven assistants help partners ideate, execute, and optimize marketing activities faster, eliminating complexity and accelerating pipeline. Named a Forrester Wave™ Leader, the platform earned perfect scores across innovation, customization, AI, and customer satisfaction. For companies operating within complex two-tier distribution models, Structured provides unmatched flexibility and scalability. After 26+ years of stability and 24/7 global support, Structured remains the trusted partner for enterprises like IBM, Google, Zoom, and ServiceNow.

What is BrandMuscle?

A comprehensive through-channel marketing automation platform offers valuable insights throughout the marketing lifecycle, enhancing the effectiveness of local marketing initiatives. Local channel partners are enabled to craft and launch marketing campaigns that adhere to legal standards while being tailored for their specific audiences. By leveraging established brand messaging and strategies, paired with a quicker time-to-market, businesses can achieve greater sales and improved ROI at the local level. Seamless integration with brand management and marketing execution tools ensures heightened effectiveness through customizable protocols. Marketing channel partners play a crucial role in executing scalable, brand-compliant campaigns that significantly boost business impact. Furthermore, an optimal blend of earned, owned, and paid media can lead to an 18% reduction in sales costs by utilizing a thorough application of advanced software and related services. This holistic approach not only maximizes marketing potential but also fosters stronger relationships with local customers.

Media

Media

Integrations Supported

Salesforce

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

StructuredWeb

Date Founded

1999

Company Location

United States

Company Website

structured.ai/

Company Facts

Organization Name

BrandMuscle

Date Founded

2000

Company Location

United States

Company Website

www.brandmuscle.com

Categories and Features

AI Marketing

Not specified

Channel Management

Campaign Management
Channel Analytics
Lead Management
Opportunity Management
Partner Management

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Partner Management
Pipeline Management
Social Promotion

Demand Generation

Not specified

Marketing Automation

Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Channel Marketing

Not specified

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
Metadata Management
Mobile App
Reporting/Analytics
Search/Filter
Version Control
Watermarking
Workflow Management

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