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What is Structured?

Structured is a next-generation channel marketing platform built to help enterprises scale partner revenue with speed, consistency, and intelligence. Designed around generative and agentic AI, the platform personalizes every touchpoint—from co-branded campaigns to localized storytelling—to match each partner’s market, audience, and region. Its intuitive onboarding flow reduces friction and gets partners activation-ready in record time. Through automated campaign creation and multi-channel publishing, Structured enables organizations to deliver high-quality, customizable assets to every partner, regardless of size or skill level. The system is modular and enterprise-ready, allowing teams to add new capabilities without re-platforming or disrupting existing workflows. With built-in analytics and performance dashboards, users can track attribution, partner engagement, and ROI in real time. Structured’s AI-driven assistants help partners ideate, execute, and optimize marketing activities faster, eliminating complexity and accelerating pipeline. Named a Forrester Wave™ Leader, the platform earned perfect scores across innovation, customization, AI, and customer satisfaction. For companies operating within complex two-tier distribution models, Structured provides unmatched flexibility and scalability. After 26+ years of stability and 24/7 global support, Structured remains the trusted partner for enterprises like IBM, Google, Zoom, and ServiceNow.

What is Exfluential?

Exfluential is an advanced enablement platform specifically crafted for healthcare brands, aimed at supporting manufacturers in product launches, campaign activations, provider education, and network expansion with efficiency, consistency, and measurable outcomes. This platform combines provider education, communication, marketing execution, and activation into a unified, customizable framework. Healthcare brands can effectively streamline and share approved content through flexible content hubs, enable simple two-click social sharing, and tailor marketing assets while maintaining brand consistency. Additionally, it supports the management of co-branded advertising campaigns and offers on-demand printing services. The platform includes organized learning resources that improve onboarding and training through modular methods, activation strategies, and incentive systems, all enriched with user-level analytics to monitor assignments, progress, completion rates, and overall performance. Furthermore, medical affairs teams are equipped to deliver scientifically accurate information, categorize target audiences effectively, manage access based on user roles, automate workflows for scientific dialogue, and track engagement with key opinion leaders. Ultimately, Exfluential seeks to transform how healthcare brands engage with providers and oversee their marketing strategies, thereby enhancing overall industry effectiveness and collaboration. This innovative approach not only improves operational efficiency but also fosters stronger relationships between healthcare brands and their audiences.

Media

Media

Integrations Supported

Salesforce

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

StructuredWeb

Date Founded

1999

Company Location

United States

Company Website

structured.ai/

Company Facts

Organization Name

Exfluential

Date Founded

2016

Company Location

United States

Company Website

exfluential.com

Categories and Features

AI Marketing

Not specified

Channel Management

Campaign Management
Channel Analytics
Lead Management
Opportunity Management
Partner Management

Channel Marketing

Campaign Management
Channel Analytics
Content Management & Sharing
Partner Management
Pipeline Management
Social Promotion

Demand Generation

Not specified

Marketing Automation

Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing

Categories and Features

Healthcare

Not specified

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