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What is Supermetrics?

Supermetrics was founded on a daring vision: to simplify and democratize marketing data for businesses across the globe. What began as a modest initiative has transformed into a groundbreaking marketing intelligence platform that is now relied upon by over 200,000 organizations, including prestigious names such as Nestlé, Warner Bros, and Dyson. From its inception, Supermetrics has been motivated by a mission to empower marketers and data analysts by providing seamless access to data, catering to all stages of their professional journeys. The platform has developed into a user-friendly tool that extracts and integrates data from more than 150 marketing and sales platforms—such as Google Analytics, Facebook Ads, and HubSpot—into users' chosen destinations, allowing teams to enhance their analytics processes and engage in data-driven decision-making. This unwavering focus on innovation has garnered Supermetrics a place on G2’s 2024 Top 50 Best EMEA Software Companies list, marking a significant milestone in its growth. At the core of Supermetrics lies a commitment to transparency, innovation, and ensuring customer success. We firmly believe that data possesses the potential to narrate stories, address challenges, and pave the way for new opportunities. As the marketing environment continues to change, Supermetrics is steadfast in its dedication to staying at the forefront, assisting clients not just in achieving success but in thriving with state-of-the-art solutions that meet their evolving needs. With every step forward, Supermetrics is shaping the future of marketing analytics for organizations around the world.

What is Riveter?

Riveter is a cutting-edge data enrichment platform that utilizes AI to refine large data sets through intelligent prompts and labeling, enabling users to enhance thousands of data entries within just minutes, similar to the functionalities of ChatGPT. By optimizing the data analysis workflow, Riveter eliminates the requirement for manual processes, automating vital tasks such as competitive analysis, pricing assessments, and customer insights collection, all without needing engineering support. Users can easily upload any CSV file and tap into natural language prompts to enrich their data with relevant web searches while simultaneously cleaning, organizing, and analyzing information on a grand scale. Supported by Y Combinator, Riveter has earned the trust of growth-oriented companies like Gusto, aiding them in accelerating their strategic decision-making processes with comprehensive market insights and analysis. Founded by Abigail Grills and Erica Clark, the platform is dedicated to helping organizations make faster and more informed strategic decisions. Particularly beneficial for teams that concentrate on product development, operations, and market launch strategies, Riveter enables them to save considerable time—sometimes even days—by automating their data workflows in just minutes. With Riveter, businesses can leverage the advantages of AI to revolutionize their methods of data management and analytical processes, ultimately leading to enhanced productivity and more effective outcomes.

Media

Media

Integrations Supported

Google Sheets
AdRoll
Basis
Branch
DoubleVerify
Google Ad Manager
Hotjar
Instagram
LinkedIn Ads
Mailchimp
Marketo
Pipedrive
Salesforce Marketing Cloud
Semrush
Simplesat
TikTok Ads
Tradedoubler
Vimeo
Yandex
YouTube

Integrations Supported

Google Sheets
AdRoll
Basis
Branch
DoubleVerify
Google Ad Manager
Hotjar
Instagram
LinkedIn Ads
Mailchimp
Marketo
Pipedrive
Salesforce Marketing Cloud
Semrush
Simplesat
TikTok Ads
Tradedoubler
Vimeo
Yandex
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$29 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Supermetrics

Date Founded

2010

Company Location

Finland

Company Website

supermetrics.com

Company Facts

Organization Name

Riveter

Company Location

United States

Company Website

www.riveterhq.com

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

ETL

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

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