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What is Surfside?

Surfside provides an all-encompassing marketing technology platform that integrates your first-party data from all customer interactions. This innovative system enables advertisers to uncover profound insights, target effectively, and evaluate their strategies for engaging both current and potential customers. By leveraging geographic data, buying history, and demographic details, you can craft sophisticated and unique target audiences, distinguishing your media buying efforts from typical datasets and third-party audiences. You have the capability to launch tailored and concentrated campaigns across a variety of connected devices, such as desktops, smartphones, tablets, OTT, and CTV. With Surfside's exclusive demand-side platform, we hone in on individuals who match your target audience and campaign goals. Additionally, retail media presents an opportunity to connect with consumers exactly at their purchasing moment, serving as a vibrant and influential advertising channel. It offers brands and retailers creative strategies to enhance sales and influence buying decisions, leading to increased customer engagement. Furthermore, this strategy cultivates a shopping experience that is more personalized, aligning with the preferences of today’s discerning consumers and ultimately driving brand loyalty.

What is Custobar?

Custobar functions as an all-encompassing omnichannel marketing platform that integrates and activates customer data to improve tailored marketing initiatives and strengthen brand loyalty. Its Customer Data Platform aggregates and normalizes information from both offline and online interactions, establishing a GDPR-compliant central repository that supports dynamic segmentation and delivers in-depth insights, including analyses of ROI and the overall health of the database. By leveraging marketing automation, companies can effectively manage comprehensive customer journeys, from the first point of contact to ongoing brand advocacy, and execute highly targeted campaigns while overseeing communication across various channels such as email, SMS, WhatsApp, push notifications, and display ads, all underpinned by detailed performance metrics. Furthermore, the platform presents an array of add-ons that enhance its capabilities, including advertising integrations, advanced loyalty programs, and direct communication options, which collectively boost marketing efficiency. This adaptability allows businesses to customize their strategies in response to the changing preferences and needs of their clientele, ensuring a more personalized experience. Ultimately, Custobar empowers brands to forge deeper connections with their customers, driving engagement and loyalty.

Media

Media

Integrations Supported

Magento
Shopify
WooCommerce
Alpine IQ
BI Book
BLAZE
Dispense
Erply
Flowhub
Freshdesk
Greenbits
MJ Platform
Meadow
Meta Ads Manager
Playable
Stripe
Treez
WhatsApp
Zendesk
springbig

Integrations Supported

Magento
Shopify
WooCommerce
Alpine IQ
BI Book
BLAZE
Dispense
Erply
Flowhub
Freshdesk
Greenbits
MJ Platform
Meadow
Meta Ads Manager
Playable
Stripe
Treez
WhatsApp
Zendesk
springbig

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€498 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Surfside

Company Location

United States

Company Website

surfside.io/home

Company Facts

Organization Name

Custobar

Date Founded

2014

Company Location

Finland

Company Website

www.custobar.com

Categories and Features

Cannabis

Administrative / HR Management
Business Management
CRM
Compliance Tracking
Cultivation Management
Delivery Management
Dispensary Management
Distribution
ERP
For Hemp & CBD
Inventory Management / Control
Lab Testing
Manufacturing
Payment Processing
Point of Sale (POS)
Reporting / Analytics
Retail Management
Sales Tracking
Seed to Sale
Supplier Management
Supply Chain Management
Toll Processing
Traceability
eCommerce / Online Ordering

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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