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FiO iCRM

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What is Surfside?

Surfside provides an all-encompassing marketing technology platform that integrates your first-party data from all customer interactions. This innovative system enables advertisers to uncover profound insights, target effectively, and evaluate their strategies for engaging both current and potential customers. By leveraging geographic data, buying history, and demographic details, you can craft sophisticated and unique target audiences, distinguishing your media buying efforts from typical datasets and third-party audiences. You have the capability to launch tailored and concentrated campaigns across a variety of connected devices, such as desktops, smartphones, tablets, OTT, and CTV. With Surfside's exclusive demand-side platform, we hone in on individuals who match your target audience and campaign goals. Additionally, retail media presents an opportunity to connect with consumers exactly at their purchasing moment, serving as a vibrant and influential advertising channel. It offers brands and retailers creative strategies to enhance sales and influence buying decisions, leading to increased customer engagement. Furthermore, this strategy cultivates a shopping experience that is more personalized, aligning with the preferences of today’s discerning consumers and ultimately driving brand loyalty.

What is FiO iCRM?

iCRM empowers retailers and businesses to adopt a more customer-focused approach by gaining insights into their customers' desires and preferences. The retail sector operates at a rapid pace where trends emerge swiftly, profits can surge, and consumers are constantly on the lookout for the latest innovations. Grasping the nuances of retail analytics is crucial for success. By utilizing iCRM's algorithms, retailers can tailor marketing campaigns to specific customer segments based on various factors including gender, location, preferences, and buying behaviors. This targeted approach not only enhances customer loyalty but also boosts retention rates. Additionally, the customer data platform, overseen by marketers and retail stores, integrates and harmonizes customer information from multiple sources such as websites, purchases, interactions, and market data. With this comprehensive understanding, businesses can effectively pinpoint the channels that are most likely to elevate customer engagement, ultimately leading to a significant increase in return on investment while fostering long-term relationships with their clientele. Such strategic insights can transform how businesses connect with their customers in an ever-evolving market landscape.