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RMIQ

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What is Surfside?

Surfside provides an all-encompassing marketing technology platform that integrates your first-party data from all customer interactions. This innovative system enables advertisers to uncover profound insights, target effectively, and evaluate their strategies for engaging both current and potential customers. By leveraging geographic data, buying history, and demographic details, you can craft sophisticated and unique target audiences, distinguishing your media buying efforts from typical datasets and third-party audiences. You have the capability to launch tailored and concentrated campaigns across a variety of connected devices, such as desktops, smartphones, tablets, OTT, and CTV. With Surfside's exclusive demand-side platform, we hone in on individuals who match your target audience and campaign goals. Additionally, retail media presents an opportunity to connect with consumers exactly at their purchasing moment, serving as a vibrant and influential advertising channel. It offers brands and retailers creative strategies to enhance sales and influence buying decisions, leading to increased customer engagement. Furthermore, this strategy cultivates a shopping experience that is more personalized, aligning with the preferences of today’s discerning consumers and ultimately driving brand loyalty.

What is RMIQ?

RMIQ is a powerful retail advertising platform tailored for sellers and brands seeking to manage and optimize their ad campaigns across multiple leading retail marketplaces like Walmart, Instacart, Target, Sprouts Farmers Market, Thrive Market, and Uber Eats. It centralizes all retail media campaigns into one streamlined interface, allowing users to improve campaign efficiency and effectively reach new customers with precision targeting. The platform provides advanced tools to optimize budgets, track key performance indicators, and automate campaign management, reducing manual workload and improving scalability. By integrating deeply with these major retail channels, RMIQ enables advertisers to maintain a competitive edge in an increasingly crowded marketplace. It offers comprehensive analytics and reporting to provide actionable insights that help marketers maximize their return on ad spend. Retailers and agencies alike benefit from RMIQ’s transparent, user-friendly environment designed to simplify complex multi-channel retail advertising strategies. The platform supports rapid campaign adjustments based on real-time data, ensuring agility in dynamic retail landscapes. RMIQ is trusted by brands aiming to enhance their retail presence and drive sustained growth through targeted advertising. Its broad marketplace coverage and scalable features make it suitable for businesses of all sizes. Ultimately, RMIQ empowers retailers to consolidate their advertising efforts and unlock greater value from retail media investments.