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What is Suzy?

Take charge of your decision-making process by gaining instant access to consumer insights. In the time it takes to read this, you can tap into reliable feedback from a pool of thoroughly vetted consumers. Suzy operates as a real-time market research platform tailored to help both new and experienced researchers make informed, timely, and data-driven decisions. By merging innovative research tools with a first-rate audience, Suzy delivers precise insights within just minutes. What distinguishes Suzy is its unique network of pre-screened and verified consumers, which removes the need for third-party providers, ensuring you receive quick responses without sacrificing quality. Whether you prefer to manage your research independently or seek specialized assistance, Suzy provides accessible solutions, complemented by a dedicated customer success team that is always prepared to help you reach your objectives efficiently. With Suzy, enhancing your market research capabilities has never been simpler, and you can confidently navigate the competitive landscape with newfound clarity.

What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$59/test

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Suzy

Date Founded

2017

Company Location

United States

Company Website

suzy.com

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Categories and Features

Brand Intelligence

Not specified

Market Intelligence

Not specified

Market Research

Not specified

Marketing Analytics

Not specified

Retargeting

Not specified

User Research

Not specified

Categories and Features

Market Research

Not specified

Popular Alternatives

Popular Alternatives