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What is TC Analytics?

TC Analytics acts as an essential tool for retail professionals, providing them with the ability to visualize real-time information collected from our people counting sensors that monitor customer interactions at the sales counter. This platform aids in tracking crucial management KPIs, enabling you to make informed choices that optimize resource distribution and boost your business’s profitability. Utilizing state-of-the-art technology, TC Analytics employs VECTOR 4D sensors that achieve a remarkable 99.5% accuracy in individual counts, a testament to 15 years of industry expertise and high client satisfaction across more than 7,000 retail sites. Moreover, this advanced tool allows for customer segmentation by gender and age, helping businesses identify which areas attract the most interest through the analysis of consumer behavior at the point of sale. As a result, retailers can adjust their strategies more effectively to address the varied needs of their clientele, ultimately leading to improved customer experiences and increased sales. With these comprehensive insights, businesses are better equipped to remain competitive in a rapidly evolving retail landscape.

What is MSIGHTS?

Every organization encounters obstacles concerning data, but we are committed to helping you realize the full capabilities of your marketing data. Serving as a vital component of your marketing team, we enhance MarTech effectiveness by integrating people, processes, and platforms seamlessly. When these three factors are in sync, you can tap into the genuine power of data-driven decision-making. The MSIGHTS platform, carefully crafted from inception, provides a robust suite of applications and integrated services designed to prepare your data for analytics at the enterprise level. By taking control, you will achieve greater transparency and maximize the value extracted from your marketing data. Our solution packages can be employed individually to address specific challenges or combined for a holistic application of MSIGHTS across your marketing and data operations. From initial setup to continuous support, every solution is backed by our extensive data expertise and a dedicated customer service team, ensuring that you have the necessary resources for your success. This collaborative strategy not only resolves immediate issues but also equips your organization for ongoing growth and effectiveness in the long term. Ultimately, with our support, you can transform your data challenges into opportunities for innovation and advancement.

Media

Media

Integrations Supported

Apple Business Essentials
Baidu
Bing
BlinQ
Connexity
Google Analytics
Google Search Ads 360
Integral ERP
Kochava
LiveRamp
Marchex
Pinterest
Salesforce
Sitecore
Sogou Explorer
Sprinklr
Tapad
X (Twitter)
eBay

Integrations Supported

Apple Business Essentials
Baidu
Bing
BlinQ
Connexity
Google Analytics
Google Search Ads 360
Integral ERP
Kochava
LiveRamp
Marchex
Pinterest
Salesforce
Sitecore
Sogou Explorer
Sprinklr
Tapad
X (Twitter)
eBay

API Availability

Has API

API Availability

Has API

Pricing Information

$65 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TC Group Solutions

Date Founded

2007

Company Location

France

Company Website

www.tcgroupsolutions.com

Company Facts

Organization Name

MSIGHTS

Company Location

United States

Company Website

www.msights.com/solutions

Categories and Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Qualitative Data Analysis

Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis

Categories and Features

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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