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Ratings and Reviews 0 Ratings
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What is TCS Optumera?
As retailers craft their strategies for a post-COVID world marked by rising costs, shifting consumer behaviors, fierce competition, and strict safety regulations, their ability to adapt swiftly has become crucial. This urgent need demands a significant overhaul of retailers' operational frameworks. Moving forward, building resilience is key to unlocking substantial value and facilitating informed decision-making that relies on comprehensive data, predictive analytics, and intelligent, real-time insights tailored to local markets. TCS Optumera™ provides an all-encompassing AI-powered retail optimization suite aimed at refining both merchandising and supply chain strategies in a unified manner. By utilizing this innovative technology, retailers have witnessed sales increases of 3-5%, nearly halved the time spent on operations, executed five times more strategies, and achieved a cost reduction of 20-30%. Additionally, it allows for the optimization of customer shopping baskets across multiple channels by considering demand transferability, consumer preferences, predictive analytics, and competitive products, ensuring a personalized shopping experience for every individual. This holistic strategy not only enhances operational efficiency but also equips retailers to excel in a swiftly changing market landscape while nurturing long-lasting consumer relationships.
What is Salesforce Consumer Goods Cloud?
As traditional retail channels continue to account for 95% of sales, it is crucial for consumer goods companies to strengthen their partnerships with retailers for successful execution in the market. Brands are now revolutionizing the in-store shopping experience by utilizing Consumer Goods Cloud, a comprehensive platform that consolidates the management of promotional strategies, trade fund allocation, and revenue enhancement into a single interface. This innovative solution provides valuable insights on trade spending effectiveness, allowing companies to optimize their promotional return on investment. Users can also benefit from real-time visibility into trade budgets and financial resources, including current rates and adaptable funding options. The platform simplifies the scheduling and prioritization of store visits, empowering teams to engage effectively with location-specific activities and resources. In addition, it streamlines order placement, ensuring that pricing remains accurate and consistent across multiple devices and connectivity situations. With the ability to prioritize deliveries and oversee fleet operations while maintaining complete visibility into order and fulfillment details, businesses can enhance operational efficiency. This interconnected system ultimately fosters the optimization of trade activities, resulting in improved performance in a fiercely competitive marketplace. By embracing these cutting-edge solutions, companies are better equipped to navigate the evolving retail landscape and address the demands of both partners and consumers effectively. As the retail environment continues to shift, being proactive and adaptive will be key to sustained success.
Integrations Supported
Salesforce
Adenza
Adobe Advertising Cloud
Appian
Avaya Aura
BMC AMI Capacity and Cost
Blueprint
CA Flowdock
Cloudera
Flexera One
Integrations Supported
Salesforce
Adenza
Adobe Advertising Cloud
Appian
Avaya Aura
BMC AMI Capacity and Cost
Blueprint
CA Flowdock
Cloudera
Flexera One
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Tata Consultancy Services
Date Founded
1968
Company Location
India
Company Website
www.tcs.com/optumera-digital-merchandising-suite
Company Facts
Organization Name
Salesforce
Date Founded
1999
Company Location
United States
Company Website
www.salesforce.com/products/consumer-goods-cloud/overview/
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management