TELUS Trade Promotion Management vs. 1Channel Trade Promotion Management

TELUS Trade Promotion Management

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1Channel Trade Promotion Management

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What is TELUS Trade Promotion Management?

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry. The platform is an end-to-end solution, enabling CPG teams to: Increase forecast accuracy and plan/approve trade spend. Execute and optimize promotions to boost ROI. Manage contracts, claims, deductions, and control finances. Key Features AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity. Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance. Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment. Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility. Operational Advantages TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.

What is 1Channel Trade Promotion Management?

1Channel Trade Promotion Management Software offers a robust solution for fast-moving consumer goods (FMCG) and distribution businesses, allowing them to efficiently establish, execute, and track trade promotions among their distributors, retailers, and channel partners, thus removing the necessity for manual calculations of discounts and complimentary items during order fulfillment. The software supports a wide range of promotional formats, such as value-based incentives, volume tier discounts, and free goods offers (like receiving two complimentary items when purchasing 10-12), all customized for particular products, customer segments, or geographic areas. When an order is placed, the system promptly checks stock levels, applicable promotions, pricing, and credit limits, ensuring that benefits are calculated in real-time. Furthermore, the activation of schemes is overseen through tailored multi-tier approval workflows, while standard reports deliver valuable insights into the usage and effectiveness of schemes across the distribution network. This all-encompassing strategy not only boosts operational efficiency but also empowers businesses to fine-tune their promotional tactics and adapt swiftly to ever-changing market conditions, ultimately fostering a more competitive edge. By leveraging such technology, companies can enhance collaboration among partners and drive better sales outcomes.