TELUS Trade Promotion Management vs. ARPflow

TELUS Trade Promotion Management

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ARPflow

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What is TELUS Trade Promotion Management?

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry. The platform is an end-to-end solution, enabling CPG teams to: Increase forecast accuracy and plan/approve trade spend. Execute and optimize promotions to boost ROI. Manage contracts, claims, deductions, and control finances. Key Features AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity. Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance. Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment. Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility. Operational Advantages TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.

What is ARPflow?

ARPflow is an innovative B2B SaaS solution driven by AI, designed to simplify the management of complex tasks such as deductions, dispute resolution, and financial reconciliation, which have traditionally demanded extensive manual effort. This platform empowers finance teams to effortlessly collect data from diverse sources, including emails and vendor portals, while effectively analyzing and organizing documents and fields. Furthermore, it streamlines the reconciliation process for accounts receivable and payable ledgers, identifies discrepancies, and supports dispute resolution with thorough audit trails and intuitive dashboards. Key features include a deductions scanner that transforms checks and memos into usable data, remittance-to-ERP mapping that creates ERP-compatible CSV files, and a categorization system for deductions that displays organized dashboards based on type and retailer. In addition, ARPflow offers a promotional and billback planning tool tailored for finance, sales, and brokers, along with integration options for various ERPs and collaboration platforms to boost workflow efficiency. By expediting cash application processes and month-end closings, ARPflow greatly reduces repetitive tasks through automated workflows and AI agents that effectively replicate human decision-making on a large scale, leading to a significant transformation in financial operations. Moreover, the platform’s ability to provide real-time insights enhances strategic planning and decision-making for financial teams.