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What is TELUS Trade Promotion Management?
TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.
The platform is an end-to-end solution, enabling CPG teams to:
Increase forecast accuracy and plan/approve trade spend.
Execute and optimize promotions to boost ROI.
Manage contracts, claims, deductions, and control finances.
Key Features
AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity.
Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance.
Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment.
Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility.
Operational Advantages
TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.
What is Adesso TPM?
Our methodology extends beyond merely installing software; we place a strong emphasis on educating you about key Trade Business Processes to guarantee that you can effectively utilize the system right away for substantial influence and oversight. As you become more adept, we will further refine your training and capabilities, facilitating a smooth transition from Trade Promotion Management (TPM) to Trade Promotion Expenses (TPE). Drawing on our experience as former executives in the Consumer Packaged Goods (CPG) industry, encompassing both large corporations and small National Sales Organizations (NSOs), we have assembled an unparalleled and efficient array of trade systems and services. This will empower you to track all deals and deductions for both direct and indirect customers, offering insight into how your trade budget is distributed and the returns generated. Moreover, by integrating consumption data, you will be prepared for detailed analysis and thoughtful trade planning. Our solution consolidates all trade-related information into a single platform for both internal teams and brokers, equipped with user-specific approval levels, relevant contracts and commitments for each transaction, and alerts for items needing your attention. This all-encompassing system guarantees that you remain well-informed and ready to make insightful strategic choices, ultimately enhancing your organization's trade operations. As a result, you will experience not just improvements in efficiency but also in the overall effectiveness of your trade strategies.
Media
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API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Windows
Mac
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Documentation Hub
On-Site Training
Company Facts
Organization Name
TELUS Agriculture & Consumer Goods
Company Location
Canada
Company Website
www.telus.com/tpm
Company Facts
Organization Name
Adesso Solutions
Company Location
United States
Company Website
adessosolutions.com/tpm-solutions/
Categories and Features
CPG
Not specified
Retail Execution
Not specified
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Categories and Features
Logistics
Not specified