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What is TELUS Trade Promotion Management?

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry. The platform is an end-to-end solution, enabling CPG teams to: Increase forecast accuracy and plan/approve trade spend. Execute and optimize promotions to boost ROI. Manage contracts, claims, deductions, and control finances. Key Features AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity. Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance. Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment. Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility. Operational Advantages TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.

What is Antera Advance?

Antera’s Advance™ is a cloud-based software specifically designed to meet the operational needs of companies in the promotional products sector, including award suppliers, decorated apparel manufacturers, and promotional product distributors and printers. This robust business management system (BMS) enhances workflow efficiency, enabling companies to achieve more in less time while increasing customer satisfaction. By adopting promostandards, our software allows for immediate comparison and evaluation of promotional products, which greatly improves usability and information access for distributors. Enhance your customer relationships and foster business growth with our all-inclusive customer relationship management (CRM) system, which allows organizations to effortlessly store, manage, and retrieve customer information from a single, centralized hub. Moreover, our solution streamlines order processing, effectively minimizing manual tasks and eliminating unnecessary duplications, resulting in a more efficient and productive operation overall. With Antera’s Advance™, companies can truly concentrate on their primary goal: delivering exceptional service to their clients while also being equipped to adapt to industry changes swiftly.

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Integrations Supported

Dynamics 365 Commerce
Fleetlane
NetSuite
SAP HANA

Integrations Supported

Authorize.Net
Avalara
BigCommerce
CardConnect
Constant Contact
Demand Sage
ESP Online
Magento
Microsoft Dynamics 365
PayPal
PrintUI
ShipStation
Shopify
SyncApps
Xero

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

TELUS Agriculture & Consumer Goods

Company Location

Canada

Company Website

www.telus.com/tpm

Company Facts

Organization Name

Antera

Company Location

United States

Company Website

anterasoftware.com

Categories and Features

CPG

Not specified

Retail Execution

Not specified

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

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