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What is TELUS Trade Promotion Management?
TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.
The platform is an end-to-end solution, enabling CPG teams to:
Increase forecast accuracy and plan/approve trade spend.
Execute and optimize promotions to boost ROI.
Manage contracts, claims, deductions, and control finances.
Key Features
AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity.
Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance.
Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment.
Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility.
Operational Advantages
TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.
What is Glimpse?
Glimpse is a cutting-edge platform that leverages artificial intelligence specifically for consumer packaged goods (CPG) brands, aiming to simplify and automate crucial back-office retail tasks such as deductions management, revenue recovery, and cash application. By consolidating both structured and unstructured data from a variety of sources, including retailer portals, emails, PDFs, and ERP systems, it establishes a centralized hub that acts as the definitive source of truth for financial operations. Through this integrated framework, Glimpse utilizes advanced AI agents trained on a wealth of CPG transaction data to autonomously gather, categorize, and validate deductions, as well as identify root problems and challenge unjust claims across all retail partners. This platform transforms what are often viewed as mere operational costs into a significant revenue recovery channel by systematically reclaiming lost funds while improving trade visibility. Moreover, it enhances cash application processes by accurately matching incoming payments to their respective invoices, managing complex remittances, and ensuring the precision of accounts receivable, thus boosting overall financial productivity. By taking on the intricacies of back-office operations, Glimpse ultimately allows CPG brands to concentrate on their growth strategies and core business objectives. As a result, the platform not only aids in financial management but also fosters a more transparent relationship between manufacturers and retailers.
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API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Free Trial Offered?
Supported Platforms
SaaS
Windows
Mac
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Documentation Hub
Online Training
Company Facts
Organization Name
TELUS Agriculture & Consumer Goods
Company Location
Canada
Company Website
www.telus.com/tpm
Company Facts
Organization Name
Glimpse
Company Location
United States
Company Website
www.tryglimpse.com
Categories and Features
CPG
Not specified
Retail Execution
Not specified
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management