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What is TELUS Trade Promotion Management?
TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.
The platform is an end-to-end solution, enabling CPG teams to:
Increase forecast accuracy and plan/approve trade spend.
Execute and optimize promotions to boost ROI.
Manage contracts, claims, deductions, and control finances.
Key Features
AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity.
Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance.
Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment.
Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility.
Operational Advantages
TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.
What is PromoQuery?
PromoQuery is an advanced trade promotion management solution crafted specifically for businesses operating within the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) industries. This tool empowers professionals across sales, trade marketing, finance, and financial planning and analysis (FP&A) to effectively strategize and implement promotions customized by customer, product, and timing; manage budgets and approval workflows; track trade expenditures, accruals, and retailer deductions; evaluate variances between expected and actual sales figures; and analyze retailer-specific gross-to-net profitability along with performance indicators. Users have the convenience of uploading promotional information via Excel, entering deductions manually, validating claims against approved promotions, and managing reconciliation processes efficiently. Importantly, the core software is provided without licensing fees or user-based charges, making it accessible for various organizations. Additional features that enhance its capabilities include optical character recognition (OCR), automated matching and validation, along with diverse integration possibilities. This holistic approach not only simplifies promotional strategies but also significantly boosts overall operational efficiency, thereby enabling teams to achieve better results in their promotional endeavors.
Media
No images available
Integrations Supported
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
$0
The core TPM software has no license fee or per-user charge. Expanded capabilities can support OCR, automated deduction matching and validation, and additional integrations.
Free Version
Supported Platforms
SaaS
Windows
Mac
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Online Training
Company Facts
Organization Name
TELUS Agriculture & Consumer Goods
Company Location
Canada
Company Website
www.telus.com/tpm
Company Facts
Organization Name
Expertise Accelerated
Company Location
United States
Company Website
expertiseaccelerated.com/trade-promotion-management-software/
Categories and Features
CPG
Not specified
Retail Execution
Not specified
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Categories and Features
Trade Promotion Management
Not specified