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Ratings and Reviews 0 Ratings
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What is TELUS Trade Promotion Management?
TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.
The platform is an end-to-end solution, enabling CPG teams to:
Increase forecast accuracy and plan/approve trade spend.
Execute and optimize promotions to boost ROI.
Manage contracts, claims, deductions, and control finances.
Key Features
AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity.
Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance.
Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment.
Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility.
Operational Advantages
TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.
What is RevTrax?
Enhance the impact of your marketing campaigns through AI-driven strategies, personalization, in-depth analytics, and a comprehensive suite of advanced promotional optimization services. It is noteworthy that a large percentage of consumer goods—over fifty percent—are purchased during promotional events; however, traditional marketing methods often fail to generate demand efficiently. As a result, brands frequently sacrifice profit margins in an effort to increase sales conversions. Additionally, many promotional efforts are susceptible to fraudulent activities, which can result in substantial financial losses across different industries, totaling trillions. Luckily, there is a more effective solution available. RevTrax provides the tools to customize your marketing strategy and connect with customers on a massive scale. By harnessing the power of artificial intelligence, predictive consumer analytics, and automated marketing techniques, your promotional efforts can be optimized for improved revenue and profit margins, heightened customer engagement, enhanced brand loyalty, and a marked reduction in fraud-related losses. This forward-thinking methodology not only boosts the success of marketing initiatives but also cultivates stronger relationships with consumers, paving the way for sustainable brand growth. Ultimately, adopting such innovative strategies ensures that brands remain competitive in a rapidly evolving marketplace.
Media
No images available
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
$5000.00/year
Supported Platforms
SaaS
Windows
Mac
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Training Options
Documentation Hub
Online Training
Training Options
Documentation Hub
Webinars
On-Site Training
Company Facts
Organization Name
TELUS Agriculture & Consumer Goods
Company Location
Canada
Company Website
www.telus.com/tpm
Company Facts
Organization Name
RevTrax
Date Founded
2008
Company Location
United States
Company Website
www.revtrax.com
Categories and Features
CPG
Not specified
Retail Execution
Not specified
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Categories and Features
Affiliate
Affiliate Management
Affiliate Tracking
Commission Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Social Sharing
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Channel Management
Campaign Management
Channel Analytics
Incentive Management
Email Marketing
A/B Testing
CAN SPAM Compliance
Customer Surveys
Dynamic Content
Event Triggered Email
Landing Pages/Web Forms
Mobile Optimized Emails
Reporting/Analytics
Trade Promotion Management
Analytics / ROI Tracking
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar