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What is TELUS Trade Promotion Management?
TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.
The platform is an end-to-end solution, enabling CPG teams to:
Increase forecast accuracy and plan/approve trade spend.
Execute and optimize promotions to boost ROI.
Manage contracts, claims, deductions, and control finances.
Key Features
AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity.
Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance.
Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment.
Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility.
Operational Advantages
TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.
What is Sales Scheme Management Software?
The 1Channel Sales Scheme Management Software equips businesses with essential tools to systematically coordinate and oversee trade promotions across multiple brands, product categories, SKUs, retail locations, and sales channels. Administrators are empowered to create schemes that detail offer conditions, eligibility requirements, and expiration dates, with options to assign these schemes either one at a time or in bulk through spreadsheet uploads. Field teams and promoters can conveniently access relevant promotions using a mobile application, while distributors can view critical promotions when placing orders. The system supports a variety of promotional types, such as value-based, volume-based, and free-goods offers, and includes workflows for obtaining approvals, managing overlaps, checking eligibility, and providing comprehensive reports on redemptions, sales performance, and return on investment. It is specifically designed for businesses in the FMCG and CPG industries, as well as consumer-durable brands, retailers, trade-marketing and sales teams, and channel partners who require management of promotions within their distribution networks. Moreover, the cloud-based plans are compatible with both Android and iOS devices, and pricing varies based on the selected features, the number of users, and the deployment model chosen. In essence, this software solution is engineered to enhance promotional activities, guaranteeing efficiency and effectiveness in engaging target markets while also adapting to the evolving landscape of digital sales management.
Media
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API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Month-to-month and annual plans are available; annual billing is promoted as discounted. Pricing is customized according to scheme types, users, workflows and channel configuration.
Supported Platforms
SaaS
Windows
Mac
Supported Platforms
SaaS
Android
iPhone
iPad
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Documentation Hub
Company Facts
Organization Name
TELUS Agriculture & Consumer Goods
Company Location
Canada
Company Website
www.telus.com/tpm
Company Facts
Organization Name
1Channel
Date Founded
2014
Company Location
India
Company Website
www.1channel.co
Categories and Features
CPG
Not specified
Retail Execution
Not specified
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Categories and Features
Trade Promotion Management
Not specified