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What is TELUS Trade Promotion Management?

TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry. The platform is an end-to-end solution, enabling CPG teams to: Increase forecast accuracy and plan/approve trade spend. Execute and optimize promotions to boost ROI. Manage contracts, claims, deductions, and control finances. Key Features AI Assistant: Get instant system guidance and expert insights by querying your data using plain language. Analyze promotion ROI, trade spend, and performance metrics, significantly enhancing user adoption and productivity. Advanced Analytics: Transform complex data into actionable insights with pre-built dashboards (P&L, forecast accuracy) and a custom report builder. Reporting is powered by Google Cloud Platform, offering deep data exploration, advanced filtering, and role-based security for compliance. Enterprise Scalability: Support complex global operations with multi-channel, multi-retailer, multi-language, and multi-currency capabilities. Our cloud-native architecture integrates seamlessly with major ERP and data systems for rapid deployment. Mobile Companion App: Access critical promotion details and approve programs on-the-go, providing in-field teams maximum flexibility. Operational Advantages TELUS Trade Promotion Management is built on simplicity, scalability, and synergy, offering an intuitive, user-friendly, and configurable platform. We ensure your success with a dedicated customer success team, comprehensive training, pre-built integrations, and 24/7 Global Support & Success Team.

What is Shopperations?

A user-friendly marketing planning and budget management solution designed to support Consumer Packaged Goods brands and their associated agencies. In just a few simple steps, users can effectively monitor funding sources, streamline tactical planning, process invoices and customer deductions, manage coupon redemptions, generate automated reports, and design visually appealing marketing calendars. For in-depth analysis of post-promotional efforts or marketing mixes, obtain high-quality, detailed, and timely data. We handle the intricate details, enabling marketers to focus on their core marketing endeavors! Additionally, this system empowers teams to make informed decisions and enhance their overall marketing strategies.

Media

No images available

Media

Integrations Supported

Dynamics 365 Commerce
Fleetlane
NetSuite
SAP HANA

Integrations Supported

SAP Business One

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TELUS Agriculture & Consumer Goods

Company Location

Canada

Company Website

www.telus.com/tpm

Company Facts

Organization Name

Shopperations

Date Founded

2014

Company Location

United States

Company Website

shopperations.com

Categories and Features

CPG

Not specified

Retail Execution

Not specified

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Brand Management

Artwork Management
Asset Management
Project Management

Campaign Management

Channel Management
Multi-Campaign

Channel Management

Campaign Management

Collaboration

Calendar Management
Content Management
Document Management
Project Management
Real Time Editing

CPG

Shopper Marketing
Trade Promotion

Marketing

Not specified

Marketing Analytics

ROI Tracking

Marketing Automation

Not specified

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Marketing Calendar
Media Planning
Project Tracking
Spend Management

Trade Promotion Management

Analytics / ROI Tracking
Budgeting & Forecasting
Promotion Calendar

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