TPSClear vs. CallTrackingMetrics

TPSClear tackles an important challenge in the UK regarding the need for consent before making calls to numbers listed on the Telephone Preference Service (TPS) or Corporate TPS (CTPS) registries, as neglecting this requirement can lead to violations of PECR regulations, with the potential for fines from the ICO reaching up to GBP 17.5 million or 4% of global revenue starting February 5, 2026. Unlike many organizations that either do not check their numbers or depend on uploading CSV files to external agencies and waiting for results, TPSClear is seamlessly integrated into CRM systems, enabling instant verification; whenever a phone number is added or changed in a HubSpot contact or Zoho CRM lead, the result is immediately recorded. Furthermore, every number is subjected to a re-screening process every 28 days after its last evaluation, and a daily routine sweep detects any numbers that have been newly imported or bulk-edited. The results from this screening are stored in a standard CRM field, making it compatible with various features such as list filters, workflow branches, sequence enrollment, and reporting, just like any other data field. Each contact record usually holds multiple phone numbers, allowing for distinct results for each field; for example, a mobile number could be clear while a direct line might be flagged on the TPS. This thorough methodology not only guarantees compliance but also significantly improves the effectiveness of managing customer communications, ensuring that businesses can interact with their clients confidently and responsibly. By taking these proactive steps, TPSClear empowers organizations to maintain a high standard of communication practices.

CallTrackingMetrics stands out as the sole SaaS platform that integrates call tracking and conversion intelligence to enhance contact center automation, leading to a more tailored experience for customers. Discover which marketing initiatives are driving leads or conversions, and leverage that information to create automated call flows that enhance your contact center operations. With our comprehensive suite of phone, text, online, and live chat tools, you can achieve seamless communication across your entire organization. More than 100,000 users around the globe rely on CallTrackingMetrics to streamline communications for their sales, marketing, and service teams, ensuring efficiency and effectiveness in their outreach efforts. Our call tracking capabilities include dependable dynamic number insertion (DNI) for precise session-level attribution, as well as local and toll-free tracking numbers, which offer omnichannel attribution across calls, texts, and form submissions. Additionally, our contact center solutions feature a user-friendly browser-based softphone, along with intelligent routing options to optimize call management. Embracing these advanced features can significantly elevate your organization's customer interaction strategy.