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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is AlphaMetricx?

AlphaMetricx is a comprehensive AI-powered insights solution that transforms complex data into meaningful business intelligence. It enables organizations to collect, track, and analyze large volumes of information from multiple sources with speed and accuracy. By leveraging advanced analytics, the platform uncovers patterns, correlations, and anomalies that may otherwise go unnoticed. AlphaMetricx reduces the time required for qualitative and quantitative research, helping teams move from data to insight more efficiently. Its sentiment analysis feature provides clarity into how audiences perceive and emotionally respond to brand messaging. Competitor tracking tools help organizations stay informed about industry dynamics and competitive performance. Customizable dashboards allow users to tailor visualizations that align with business goals and leadership priorities. Automated newsletters streamline communication by delivering insights directly to stakeholders. Corporate reputation monitoring helps organizations detect potential risks and manage media narratives proactively. The platform supports data-driven decision-making across PR, communications, and strategy teams. AlphaMetricx enables faster response times and stronger insight-driven planning. Overall, it equips organizations with the intelligence needed to protect, grow, and elevate their brand presence.

Media

Media

Integrations Supported

Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
X (Twitter)

Integrations Supported

Audiense
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$9,600 per year
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

InfoVision

Date Founded

1995

Company Location

United States

Company Website

www.infovision.com/alphametricx/

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Review Management

Campaign Management
Dashboard
Negative Feedback Management
Response Management
Review Monitoring
Review Notification
Review Request
Sentiment Analysis
Social Sharing
White Label

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

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