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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Brand24?

Brand24 is a cutting-edge social listening tool that empowers users to oversee their online reputation, avert potential PR disasters, and assess the effectiveness of social media campaigns to achieve remarkable marketing success. Its user-friendly platform not only enhances brand visibility but also enriches the overall experience for customers, making it an essential resource for businesses aiming to thrive in the digital landscape.

Media

Media

Integrations Supported

Facebook
X (Twitter)
Axis LMS
Cerby
Conductor
Data Virtuality
Desktop.com
Google Analytics
Hootsuite
Netino
OwlyGPT
RingCentral RingCX

Integrations Supported

Facebook
X (Twitter)
Instagram
LinkedIn
Reddit
Slack
Spotify
TikTok
Tripadvisor
YouTube

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

$39.00/month
Individual - $49/mo, Team - $119/mo, Pro - $179/mo, Enterprise - $299/mo
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

Brand24

Date Founded

2011

Company Location

Poland

Company Website

brand24.com

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Social Media Monitoring

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Social Media Monitoring

Reputation Management

Campaign Management
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Social Listening

Not specified

Social Media Marketing

Analytics
Content Management
Customer Targeting
Keyword Filtering
Multi-Account Management

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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Popular Alternatives

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