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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is BrandMentions?

We delve into every corner of the web to find pertinent mentions of any person or subject. By engaging with your customers and influential figures in your field, you can boost your brand's visibility while obtaining crucial insights about your target market. Grasping the core interests of your customers allows you to design products that meet their unique desires and needs. BrandMentions assists you in pinpointing the best locations to showcase your offerings and connect with prospective customers. By keeping track of who is discussing your brand and the context of these conversations, you equip yourself to understand and protect your reputation amidst fierce competition. It's essential to monitor all discussions related to your business or products across vital platforms, whether they are online or on social media. With BrandMentions, you receive timely updates about significant developments in your field and issues concerning your business, along with real-time alerts sent straight to your inbox, ensuring you are always aware of important changes. This proactive strategy not only helps you stay ahead of your competitors but also strengthens your connections with your audience, ultimately driving better engagement and loyalty. By consistently analyzing these conversations, you can refine your marketing strategies and adapt to the evolving preferences of your customers.

Media

Media

Integrations Supported

Axis LMS
Audiense
Cerby
Data Virtuality
Desktop.com
Facebook
Google Analytics
Gradient Works
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
X (Twitter)

Integrations Supported

Axis LMS
Easyflow
Integrately
Stackreaction
Wufoo
Zapier

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

$99 per month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

BrandMentions

Date Founded

2015

Company Location

Romania

Company Website

brandmentions.com

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Brand Intelligence

Not specified

Brand Monitoring

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Popular Alternatives

Popular Alternatives

Social Mention Reviews & Ratings

Social Mention

BrandMentions