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What is Lumen by Talkwalker?

Lumen by Talkwalker is a social listening, media monitoring, and consumer intelligence platform built to help brands understand conversations, protect reputation, and make faster business decisions. The platform represents the next chapter of Talkwalker as it moves closer to Hootsuite while keeping the same data, reports, workflows, and integrations. Lumen by Talkwalker monitors conversations across social, digital, media, and AI channels so teams can identify trends, customer insights, risks, and competitive shifts before they become harder to manage. Its social listening capabilities make social data more accessible across teams and help organizations understand brand sentiment, consumer behavior, and market conversations. Its media monitoring tools help PR and communications teams measure brand performance, monitor coverage, and build stronger PR and content strategies. Its social benchmarking tools allow brands to compare performance against competitors and industry standards. The platform supports business goals such as marketing strategy, product development, media relations, consumer engagement, loyalty, and sales growth. PR teams can use Lumen by Talkwalker to protect reputation and mitigate crises, while social marketing teams can identify trends, measure campaigns, and optimize strategy. Consumer insights teams can uncover unmet customer needs and build innovation programs around real market signals. Agencies can use the platform to showcase data, strengthen recommendations, and win or retain clients. By combining social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, competitor tracking, and consumer intelligence, Lumen by Talkwalker helps organizations see what others miss and act with confidence.

What is Brandmaven?

Brandmaven serves as the pioneering platform for Brand Performance Management, allowing Chief Marketing Officers, VPs of Brand Strategy, and Global Brand Directors to monitor competitors, evaluate brand vitality through seven essential performance metrics, and develop AI-driven strategies to advance their brand, all within a user-friendly and automated system. Traditionally, marketers have depended on distinct systems for various tasks—utilizing CRM for sales, marketing automation for demand generation, and ERP for financial management—yet there has been a significant lack of a specialized system focused on brand management, which is arguably the most valuable yet difficult asset to analyze. Brandmaven now addresses this critical need by equipping brand teams with the resources to accurately gauge their impact, obtain insights into real-time brand metrics, and make swift, informed decisions about future strategies. With the capabilities offered by Brandmaven, companies can finally unlock the complete potential of their brand, ensuring they remain competitive and pertinent in a rapidly changing market landscape. This innovation not only enhances brand tracking but also empowers teams to respond agilely to market shifts, solidifying their position in the industry.

Media

Media

Integrations Supported

Audiense
Axis LMS
Cerby
Data Virtuality
Desktop.com
Facebook
Google Analytics
Hootsuite
Netino
OwlyGPT
RingCentral RingCX
Tableau
Upfluence
Wiztrust

Integrations Supported

Asana
HubSpot CRM
Jira
Mural
Notion
monday AI work platform

API Availability

API Availability

Pricing Information

$9,600 per year
Free Trial Offered?

Pricing Information

$69/month
Free: $0/mo
Starter: $69/mo
Professional: $199/mo
Scale: Custom
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

On-Site Training

Company Facts

Organization Name

Talkwalker

Date Founded

2009

Company Location

Luxembourg

Company Website

www.talkwalker.com

Company Facts

Organization Name

Brandmaven, Inc.

Date Founded

2026

Company Location

United States

Company Website

www.brandmaven.ai/

Categories and Features

AI Review Management

Not specified

Brand Monitoring

Not specified

Pricing Optimization

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Review Management

Not specified

Sentiment Analysis

Not specified

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Engagement Tracking
Influencer Tracking

Categories and Features

Brand Intelligence

Not specified

Brand Management

Not specified

Brand Monitoring

Not specified

Synthetic User Tools

Not specified

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